Building reputations
Developing your business through effective communication
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Ken McEwen Public Relations
Tel +44 1467 633667
ken@kenmcewen.co.uk
www.kenmcewen.com
Dedicated personal marketing and PR support from one of Aberdeen City and Shire's most experienced consultants.
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PR Training and Mentoring
More and more organisations are recognising the importance of effective communications strategies to help drive their businesses forward, particularly in the current market conditions.
That means management teams, executives and employees need to understand how to implement public relations, corporate communications and social networking strategies, either using in-house resources or working, knowledgeably, with external consultants and contractors.
Introduction to Public Relations
Our ‘Introduction to Public Relations’, delivered as either a two-hour or half-day session, gives your key team an overview of the elements of PR, enabling them to identify opportunities and issues.
Introduction to Social Media
Many businesses are now recognising the potential of social media to target particular audiences, creating understanding and building loyalty among customers and clients. Learn how social media such as Facebook business pages, Twitter, YouTube and other social media can work for your benefit.
Our ‘Introduction to Social Media’ is the ideal way to learn about social media and its potential to work for your organisation.
Mentoring
We undertake mentoring in public relations and corporate communications, through regular weekly or monthly sessions with senior management.
In discussion with your management team we will help to identify your target audiences and look at the most effective, and cost-effective, means of communicating with them. The pace of the mentoring can be set by you, ensuing that it fits within your availability.
Training and coaching
We can also organise bespoke coaching and training for you and your executives:
• PR and press release writing
• Issues management
• Crisis management
The programme can be tailored to your precise needs and can be organised at your premises or off-site.