Developing your business through effective communication

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Ken McEwen Public Relations

Tel +44 (0)1467 633667

Dedicated personal marketing and PR support from one of Aberdeen City and Shire's most experienced consultants.


CIPR member

Mentoring and training

More and more organisations are recognising the importance of management and staff understanding the role of PR and effective communications.
providing training and mentoring
That means management teams, executives and employees need to understand how PR, corporate communications and social networking strategies build success.

Give your teams the best insight. Click the key to start.

Subjects and services
  1. Introduction to public relations[+]
    How to organise and manage a successful community campaign.
  2. Introduction to social media[+]
  3. Successful community campaigns[+]
    We undertake mentoring in public relations and corporate communications, through regular weekly or monthly sessions with senior management.

    In discussion with your management team we will help to identify your target audiences and look at the most effective, and cost-effective, means of communicating with them. The pace of the mentoring can be set by you, ensuing that it fits within your availability.
  4. An ‘Introduction to Public Relations’, can delivered as either a two-hour or half-day session, giving your key team an overview of the elements of PR, showing them how to identify opportunities and issues.
    Training and coaching
  5. Many businesses are now recognising the potential of social media to target particular audiences, creating understanding and building loyalty among customers and clients. Learn how social media such as Facebook business pages, Twitter, YouTube and other social media can work for your benefit.
    We can also organise bespoke coaching and training for you and your executives:

    • PR and press release writing
    • Issues management
    • Crisis management
All programmes are tailored to your precise needs and can be organised at your premises or off-site.