Adding value
Developing your business through effective communication
Ken McEwen Public Relations
Tel +44 1467 633667
ken@kenmcewen.co.uk
www.kenmcewen.com
Dedicated personal marketing and PR support from one of Aberdeen City and Shire's most experienced consultants.
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Event media
Handling media from
virtually every continent on the shores of Loch
Ness
Ken McEwen has managed many media offices for events
ranging from the RSAC Scottish Rally through to
exhibitions.
One of the most interesting came about when BBC journalist Nicholas Witchell approached our client to support his scientific survey of Loch Ness, we were appointed PR consultants for his Project Urqhuart.
Media interest was phenomenal. It included a live 'slot' on Good Morning America and worldwide newspaper, radio and television coverage. We abandoned assessing the value of UK coverage when we reached £3 million.
One of the most interesting came about when BBC journalist Nicholas Witchell approached our client to support his scientific survey of Loch Ness, we were appointed PR consultants for his Project Urqhuart.
The strategy was to underline that this was the most comprehensive survey of the largest body of fresh water in Britain. This serious message was delivered, while allowing 'Nessie' to add a little interest and humour to the scientific endeavour!
Media interest was phenomenal. It included a live 'slot' on Good Morning America and worldwide newspaper, radio and television coverage. We abandoned assessing the value of UK coverage when we reached £3 million.