Changing perceptions for clients

Changing perceptions is one of the primary functions of public relations.
changing perceptions
A classic example was the Dee Salmon campaign.

The industry needed support from the authorities.

But, the perception of salmon fishing on the river was described at the time as "the pursuit of the idle rich, for the benefit of even fewer idle rich".

Ken McEwen's strategy was to establish the economic importance of salmon fishing to create the political will for action.

The speed of the campaign's success even surprised ourselves.


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