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Ken McEwen Public Relations
Tel +44 (0)1467 633667
ken@kenmcewen.co.uk
www.kenmcewen.com

Dedicated personal marketing and PR support from one of Aberdeen City and Shire's most experienced consultants.

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Don’t bury your head in the sand

Some years ago I spluttered over my cornflakes when I read a client’s name unexpectedly splashed across the morning headlines. The story suggested the business was on the brink of collapse, with the potential loss of a substantial number of jobs.

Burning business plan Read More...
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Pace yourself to sustain your PR

Part of the Chartered Institute of Public Relations’ definition states that public relations is “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics”.

Pace yourself Read More...
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A (good) picture is worth a thousand words

In this age of digital cameras and camera phones, it is only natural that – with an eye on reducing costs – businesses will question the need to spend upwards of £100 per hour on a professional photographer.

Press photographer Read More...
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Tough times? Don't cut the marketing!

It is one of those business truisms that we all have at the back of our minds. But, at the first sense of economic turmoil, it is still too easy to fly in the face of all the evidence and cut the marketing budget.

maintain PR spend during recession Read More...
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