Some years ago I spluttered over my cornflakes when I read a client’s name unexpectedly splashed across the morning headlines. The story suggested the business was on the brink of collapse, with the potential loss of a substantial number of jobs.

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Tags: business, PR

Part of the Chartered Institute of Public Relations’ definition states that public relations is “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics”.

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Tags: PR, public relations, campaign

In this age of digital cameras and camera phones, it is only natural that – with an eye on reducing costs – businesses will question the need to spend upwards of £100 per hour on a professional photographer.

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Tags: tips, PR, pressrelease, blogs

It is one of those business truisms that we all have at the back of our minds. But, at the first sense of economic turmoil, it is still too easy to fly in the face of all the evidence and cut the marketing budget.

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Tags: marketing, PR, tips, management, recession, blogs