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Ken McEwen Public Relations
Tel +44 (0)1467 633667
ken@kenmcewen.co.uk
www.kenmcewen.com

Dedicated personal marketing and PR support from one of Aberdeen City and Shire's most experienced consultants.

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Not all bad news

A recurring theme across my years in public relations has been the complaint that ‘the media never want to write anything good about us’. This is usually followed up by mutterings that all they are interested in is negative news.

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What is the future for your daily newspaper?

For as long as I can remember, people have been predicting the death of newspapers. Firstly, it was the immediacy of radio and television that was going to kill them off. Now, it is the easy distribution of news on internet.
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Putting the "public" back in public relations

There are still many people out there who believe that public relations is entirely about getting ‘name checks’ for clients in the newspapers.

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The changing world of media

We are used to the power of mass communication being vested in television, radio, newspapers and publications. Now, as the pace of the internet revolution shows no sign of slowing, we are seeing a real shift in that power.

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