Don't cut the marketing 2

Some advice from others on surviving the recession to become a stronger brand ready for the upturn.

Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.
CBSMarketwatch

In a downturn, aggressive PR and communications strategy is key.
Doug Leone, VC, Sequoia Capital - Silicon Alley Insider

Money pressure
When your budgets are under pressure, don’t make the wrong cuts

It’s incredibly important to be risk-takers in the economic climate we’re in, when people have a tendency to pull back. In economic times like these, you don’t hunker down and go in the bunker.
Michael Mendenhall, senior vice president and chief marketing officer at Hewlett-Packard New York Times

Ramp up PR and marketing communications aggressively.
Marketing Sherpa, (summary of Sequoia Capital presentation takeaways)

Don’t go to the ledge. Don’t let the urgent overwhelm the important. It’s very easy now to panic, and we cannot panic. Invest in your brands now, especially in these dry times. The easiest thing is to shut down, and that’s the worst thing.
Joseph V. Tripodi, chief marketing and commercial officer, Coca-Cola New York Times
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