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<title>Ken McEwen Public Relations in Aberdeen&#x2c; Scotland &#x2013; Blog</title><link>http://www.kenmcewen.com/index.php</link><description>Blog from Ken McEwen Public Relations in Aberdeen&#x2c; Scotland</description><dc:language>en</dc:language><dc:creator>ken@kenmcewen.co.uk</dc:creator><dc:rights>Copyright 2008-12 Ken McEwen</dc:rights><dc:date>2012-03-06T12:34:36+00:00</dc:date><admin:generatorAgent rdf:resource="http://www.realmacsoftware.com/" />
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<lastBuildDate>Sat, 11 Oct 2008 17:15:32 +0100</lastBuildDate><item><title>A (good) picture is worth a thousand words</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2012-03-06T12:34:36+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/photography-2012.php#unique-entry-id-115</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/photography-2012.php#unique-entry-id-115</guid><content:encoded><![CDATA[Digital cameras and phone cameras are great, aren&rsquo;t they?   As a keen amateur photographer, I love the way I can snap away without worrying about wasting film and I can see the results without waiting for processing. 


But, now that just about every office has easy access to a digital pocket camera or smart phone, the marketing world seems to be overrun with lacklustre photography in brochures, newsletters, websites and in PR.


With such a strong business focus on reducing costs, it is perhaps not surprising.   After all, a professional photographer can cost upwards of &pound;100 per hour. 


This updated version of a previous blog appeared in IoD Scotland&rsquo;s Magazine for Spring 2012


Instead, with admirable optimism but less-admirable judgement, the marketing director will open his desk drawer and with a gruff &ldquo;you take the photos&rdquo;, thrust the office digital camera into the hands of an unsuspecting employee who was once seen snapping colleagues at the office Christmas party.


The truth is that most people (with very rare exceptions) simply cannot produce the quality of pictures needed for marketing or public relation purposes. 

I have seen some horror stories in my time. ...  Low-resolution images of 20k or less. ...  Photographs where you need a magnifying glass to see the subject.   Ones that look like they were taken in the coal cellar on a dark night, or startled faces completely bleached out by a powerful flash. 


...Ask a newspaper or trade magazine pictures editor about digital camera photos and they probably groan and roll their eyes with a pained expression.


In marketing terms, a good photograph can make the difference between enhancing your image, or leaving your reputation at the mercy of the slippery slope.   It can also mean the difference between your story getting into the business pages of your daily paper, or being consigned to the &lsquo;recycling bin&rsquo;.


In the same way as words scribbled on the back of the metaphorical fag packet are unlikely to represent a call to action.   A poor photograph will detract from, rather than enhance your presentation. 


The secret to good photography is not just recognising that your new marketing assistant will not produce the goods.   You need to consider who is the right photographer for the job. 


There are specialists out there. 


A portrait photographer is probably not going to be the best person to take photos of your latest engineering gizmo.   Equally a good studio photographer, may completely flounder when trying to capture the moment at a live event &ndash; particularly something like a Royal Visit, where protocol precludes posing the subjects.


So, just as you employ communication professionals to craft the words for your communication (you do, don&rsquo;t you?), make sure you plan and budget for good photography to present your business story in pictures. 


Your image depends on it. ]]></content:encoded></item><item><title>City centre investment depends on garden vote</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2012-02-09T12:40:26+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/City-Garden-vote.php#unique-entry-id-114</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/City-Garden-vote.php#unique-entry-id-114</guid><content:encoded><![CDATA[I only discovered last week that the City Garden referendum in Aberdeen has much wider implications than simply the decision between retaining the existing Union Terrace Gardens or creating a new City Garden spanning the Denburn Valley. 


The vote &ndash; for which voting packs will shortly be dropping through letterboxes in Aberdeen &ndash; will actually decide the fate of a package of &pound;182 million investment in city centre projects. 


The projects that hinge on the vote are:


	&bull;	The proposed City Garden itself.


	&bull;	Redevelopment of the St Nicholas House site.


...	&bull;	Development of the new public realm (a city-centre walking route in everyday language).


	&bull;	A substantial extension and improvement of Aberdeen Art Gallery.


Although it may seem a little illogical on the surface, the reason that these projects have been linked together is that they all form part of the TIF funding package which the Scottish Government has indicated it will approve, if the people of Aberdeen vote in favour.


Although some people have tried to suggest otherwise, this is an &lsquo;all or nothing&rsquo; package. 


If the vote this month goes against the City Garden, then the whole TIF package is doomed and there is currently no &lsquo;Plan B&rsquo; to find funding for these projects. 


<iframe width="560" height="315" src="http://www.youtube.com/embed/YTlkgc5mlCc" frameborder="0" allowfullscreen></iframe>


So if you think you can vote &lsquo;no&rsquo; for the City Garden and, somehow, funding will be found to refurbish the existing gardens, clear the St Nicholas House site, or progress any of the other projects above, think again. 


In the words of Aberdeen City Council: &ldquo;There is no intention to produce business cases for any other option, since it became apparent at an early stage that all other alternatives were non-viable as possible TIF business cases.&rdquo;


Personally, I have been enthusiastic about creating a new, enlarged garden on this site, ever since the idea first surfaced in the 1980s. 


This is an underused space right in the heart of our city.   What&rsquo;s more, the view from Union Bridge is blighted by the railway, the dual carriageway and the untidy slopes at the back of buildings on Belmont Street. 


...	&bull;	provide much improved pedestrian routes in our city centre


	&bull;	create an arena for outdoor concerts, Hogmanay celebrations and other civic events.


	&bull;	create a cafe area at the back of Belmont Street where we can appreciate the glorious granite architecture all round.


	&bull;	enjoy a new arts centre and exhibition space in the heart of our city


	&bull;	and open up the potential for a pedestrian link under Union Bridge to the station and Union Square.


The City Gardens is a bold statement.  


Like the development of Union Street and the Granite City in the 19th Century, the Granite Web will really put Aberdeen on the map and help to secure a vibrant future for the city.  


	&bull;	In the interests of transparency, my business has no professional remit for any of the projects listed.
]]></content:encoded></item><item><title>Diverting energy from the Energy Capital?</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2012-01-19T17:58:44+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/diverting-energy.php#unique-entry-id-113</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/diverting-energy.php#unique-entry-id-113</guid><content:encoded><![CDATA[I&rsquo;m sure I was not the only person who raised at least one eyebrow at the announcement of new Enterprise Areas by the Scottish Government.


It wasn&rsquo;t the creation of Enterprise Areas that surprised me.   It was the fact that an Enterprise Area for Low Carbon and Renewables technologies appeared to very deliberately exclude the established global centre for energy technology &ndash; Aberdeen.


In a move reminiscent of the bad old days of locating industries by political expedient, rather than by logic, the Low Carbon and Renewables Enterprise Areas are focussed on the Ports of Dundee and Leith.


 


At least the North area appears more logical, centring on the established research facilities in Orkney, former oil industry fabrication facilities in Nigg and Arnish and the obvious Pentland Firth frontline base at Scrabster. 


But, the omission of Europe&rsquo;s Energy Capital from this plan, could hardly be more deliberate. 


I remember many years ago, when I worked in regional industrial development with NESDA, we received a call from a journalist demanding to know where in the North East of Scotland we were proposing to try to attract the new Nissan factory that was then looking for a location in the UK. 


The journalist simply could not believe it when I told him we had no plans to try to secure the car factory.   I patiently explained that the North East of Scotland had no recent history of car manufacturing and it simply would not work. 


A version of this blog was published in the IoD Scotland Magazine Spring 2012


We know what happens when factories are placed on the map to serve political ends, rather than manufacturing logic. 


In the 1960s the government persuaded the Rootes Group to set up a factory at Linwood, near Glasgow, to produce the Hillman Imp.   It struggled on for 20 years, before the factory was bulldozed.   Then there was the aluminium smelter at Invergordon, the pulp mill at Fort William and many other geographical anomalies. 


By encouraging businesses in the energy sector to locate away from Aberdeen, I have concerns that the Scottish Government is also forgetting about the &lsquo;hot house&rsquo; effect of that results from a conglomeration of similar technology companies concentrated in one area.


Few could deny that it was this &lsquo;hot house&rsquo; of marine energy expertise that produced the quite remarkable transition of Aberdeen into a global oil and gas technology hub and an upstream oil and gas centre second only to Houston.  


Does that lesson not suggest that energy technology industries should be allowed to settle in its most natural home?


In Scotland, I would suggest that means encouraging (not discouraging) corporate and project operations bases to gravitate to where the marine project expertise and manpower is concentrated.   That is, in the Aberdeen area. ]]></content:encoded></item><item><title>New attitudes needed to city centre trade</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2011-11-23T15:42:40+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/high-street-crisis.php#unique-entry-id-112</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/high-street-crisis.php#unique-entry-id-112</guid><content:encoded><![CDATA[If I was going to open a shop, I would start out by doing some pretty intensive market research.   I would want to know what people want.   I would want to know whether there was space in the market for my business. 


Most importantly, I would want to know how people were going travel to my shop and judge if the footfall would be large enough to make my enterprise succeed.


...But it is these sorts of basics, on a collective basis, that our cities must consider. 


This last week we have heard dire news of a 9% drop in footfall in shopping areas in Scotland, including city centres.   Obviously the recession has played its part in this drop, but that is not the whole story.   This is the most dramatic sign of something I have long been fearing, but expecting. 


Our city centres are losing their attraction.   And, it seems clear to me, that transport is one of the main reasons. 


...The car remains the most popular form of transport for most families by a big margin.   You may not like that, but it is fact. 


On that basis, it would be foolish to put obstacles in the way of car users, without first putting in place a suitably attractive alternative means of transport, wouldn&rsquo;t it? 


But, that is what our councils have done.   Road capacity has been strangled by under-utilised bus lanes. 

...The reason that the footfall of city centres has held up until now is that &ndash; for many people &ndash; internet shopping is a new phenomenon.   They simply had to put up with the misery of traffic queues and limited parking.


As an early adopter of internet shopping, I admit (with sadness), that we have long turned our backs on the city centre.   Even though we live only 12 miles from the centre of Aberdeen, it is now a major excursion to battle our way into town and start the hunt for an elusive parking place.   On one notable occasion, we gave up and headed home empty-handed. 


At the end of the day the computer and mouse is much more convenient and when we do crave a &lsquo;live&rsquo; retail experience, there are plenty of towns and out-of-town retail centres that will give us our fix, without the hassle.


It is time for our politicians to change their thinking to save our city centre shopping. 


City centre shopping has to be viewed as an attraction and it has to be made more attractive (more convenient and more welcoming).   Otherwise the future for famous shopping streets like Union Street, is looking decidedly bleak.]]></content:encoded></item><item><title>A business genius who connected with people</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2011-11-03T11:41:21+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/steve-jobs.php#unique-entry-id-111</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/steve-jobs.php#unique-entry-id-111</guid><content:encoded><![CDATA[I have a sticker in my study that says &ldquo;Steve Jobs for President&rdquo;. ...  But, the fact that someone produced and widely distributed it, does underline the extraordinary way that Steve Jobs connected with &lsquo;the people&rsquo;. 


Following his death in October, it was quite amazing to see people leaving flowers, mementoes and messages of condolence outside the Apple Store in Fifth Avenue, New York and other stores around the world. 


...It&rsquo;s the sort of reaction you expect to see for pop stars, or actors.   Somehow, Steve Jobs had connected with ordinary people in a way that most business people fail to do. 


His death has robbed the world of a great innovator who was reportedly still working on Apple&rsquo;s &lsquo;next big thing&rsquo; the day before he died. 


It may seem so obvious to us now, with the benefit of hindsight, but how many of us would have seen the logic in a computer manufacturer producing a mobile device for playing music? 

...It is a measure of how completely the iPod changed the way we enjoy music, that it seems to have been around a lot longer than just ten years. 

Looking back, now, we can now see the logic that was not obvious to many of us at the time.   Steve Jobs and Apple &lsquo;joined the dots&rsquo; and recognised the business connection of syncing music with a computer and selling music for download from an online store.

Wind back a few years before the iPod launch and &ndash; so unlikely had it appeared that Apple Computers would ever become a player in the music industry &ndash; that there was the the infamous agreement with the Beatles Apple Corps.   It was agreed that each Apple would stick to its own business &ndash; Apple in computers and Apple Corps in music. 


...The final act, in the wrangles that followed, was the eventual appearance of the Beatles music on iTunes at the end of last year. 


Leading on from the iPod success, history repeated itself in 2007, when Apple made another landmark diversification move.   Yet again, as the rumours began to fly, I struggled to see why Apple would want to enter the smartphone business. 


...Once again, hindsight is a marvellous thing, and the iPhone now appears such a logical extension to a digital lifestyle

Next came the iPad and again there were those who predicted Steve Jobs and Apple would fall flat on their faces, chasing a market that was ill-defined and that many could not even see. 

...At the launch of iPad 2, Steve Jobs underlined the success of this diversification when he announced that it was the new digital products that now made up the bulk of Apple&rsquo;s business, not the computers.   Under Steve Jobs&rsquo; leadership Apple had, in many ways, been turned on its head.


...Look for opportunities that will build on your core business and grow it in new ways.   Then, of course, you need to pay almost obsessive attention to developing the brand through outstanding design, brilliant marketing and top flight PR.


The scale of what had been achieved became obvious in August this year, when Apple pipped Exxon to become the world&rsquo;s most valuable company with a valuation of $337 billion.   Not bad for a computer company that some were gleefully writing out of computer history in the 1990s. 


Apart from that, it would be nice to think Steve Jobs&rsquo; other legacy would be to have inspired a generation to emulate his business success. ]]></content:encoded></item><item><title>Hard to ignore social networking potential</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2011-09-07T13:43:20+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/aaaaf1582da17aa4d067826a0ac07719-110.php#unique-entry-id-110</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/aaaaf1582da17aa4d067826a0ac07719-110.php#unique-entry-id-110</guid><content:encoded><![CDATA[I read today that 26 million people in the UK are now on Facebook.   That&rsquo;s 41% of the entire population! 


Figures like that are beginning to dispel the perception that social media are the domain of bored teenagers who want to pour out their teenage angst about how the world hates them. 


The reality &ndash; as so often is the case &ndash; is completely different. 


The average age of Facebook users is actually 38.   The average age of Twitter users is over 35. 


Both Facebook and Twitter make it so easy to get started that, in a surge of enthusiasm many people will set off without really thinking about what they want to get out of social networking. 


	&bull;	Are you looking for social networking to build on your conventional networking, to extend your reach?


	&bull;	Are you looking for it to drive traffic to your website?


	&bull;	Are you wanting to build an online community?


	&bull;	Or, are you looking for social networking to support a PR campaign?


The important thing is to work out your objectives as these will be key to planning your social media activity. 


Have you got all the resources in place? 


Who is going to do the actual posting and responding?   Will it be sustainable, or will it fizzle out as soon as the novelty wears off?


Is your website ready for its new role as the hub of a social network? 


	&bull;	Is it rich in content that will appeal to visitors? 


	&bull;	Is it regularly updated with the latest news? 


	&bull;	Does it have a blog page?


By all means get involved in social networking.   But, take some time to plan your activity before you jump straight in.]]></content:encoded></item><item><title>Under pressure? Stick to the facts.</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2011-05-23T10:09:46+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/37557612019b013ee2e9b314d8ba0df4-109.php#unique-entry-id-109</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/37557612019b013ee2e9b314d8ba0df4-109.php#unique-entry-id-109</guid><content:encoded><![CDATA[The recent capture and shooting of Osama bin Laden has provided a reminder of one of the most important principles of supplying information under the full glare of the media spotlight. 


The initial reports were that the &lsquo;world&rsquo;s most wanted man&rsquo; had been armed and used his wife as a human shield while resisting capture. 

This early account proved to be inaccurate in a number of ways and the White House media machine found itself having to make a number of corrections.  


At a daily press briefing White House spokesman Jay Carney was forced to acknowledge there had been inaccuracies in the original accounts of the raid.   Bin Laden had not been armed and he had not used his wife as a shield.   His wife had not been killed, but had been shot in the leg.   It was another woman in the compound who had died. 


...White House - forced to acknowledge inaccuracies


Explaining these inaccuracies, Mr Carney said they had given &ldquo;a great deal of information in great haste&rdquo;. 


As any crisis management practitioner knows, the pressure of providing information in great haste makes it all the more important to have a clear policy of dealing only in verified facts. 


Inaccuracies in the official version of any news story are bound to raise questions about the reliability of the news source.   If the initial information is wrong, inevitably it feeds the rumour mill and encourages conspiracy theories and conjecture. 


But, at the same time, it is important to establish yourself as a credible source of news at the earliest  possible stage. 


The last thing you want is to lose complete control over the story, by staying silent.   In that situation journalists, desperate for any comment, will seek out a third party who may be only too willing to give their version of the story &ndash; one that may be slanted to further their particular agenda. 


Recognising this dilemma of needing to respond rapidly but not issuing any news until it is fully verified, prudent organisations have a well-honed crisis management procedure. 


This article appeared in the summer edition of IoD Scotland magazine


A good example are the oil and gas operators in Aberdeen.   As early as possible they will issue a statement to establish their credibility as a source of news.


That first statement may simply refer to an &ldquo;incident&rdquo; on a particular installation, giving the time, the location and the basic &lsquo;quick facts&rsquo; about the installation.   But, it establishes them as a credible source of news. 


...That sounds reasonably easy to achieve when written down on paper.   But, when you have journalists clamouring on the phone &ndash; or maybe even doorstepping your office, or your home &ndash; it is all too easy to find yourself straying into areas of conjecture. 


One can imagine that the White House might, in retrospect, wish they had stuck to the known facts and released the news in stages only once it was verified. ]]></content:encoded></item><item><title>Assessing impact of Chancellor&#x27;s tax raid</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2011-04-21T15:17:17+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/de7e2a8e26eefc1c257a078a3719e3b8-108.php#unique-entry-id-108</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/de7e2a8e26eefc1c257a078a3719e3b8-108.php#unique-entry-id-108</guid><content:encoded><![CDATA[I had a deadline to produce 300 words for a client&rsquo;s Budget comment to be published in the next day&rsquo;s paper. 


As he prepared to &ldquo;commend this Budget to the House&rdquo;, George Osborne had kept one last-minute announcement up his sleeve.   &ldquo;The price of petrol is a huge burden for families and businesses&rdquo;, he said, knowing that this would strike a real chord with the public.   He then announced the welcome news of a 1p cut in tax and scrapping of the &lsquo;fuel duty escalator&rsquo;. 


Welcome news, indeed, particularly for those of us who already suffer from high transport costs, due to the distances to markets in the UK and Europe. 


But, where was the money going to come from?


This was where George Osborne emulated Gordon Brown&rsquo;s ability to slide unpleasant Budget news in below the radar.   While everyone was still rejoicing at the fuel tax cut, he stated that the money would come from higher tax on the North Sea operators.


Yes, George Osborne &ndash; the man who had accused Labour of using the North Sea oil and gas industry as a &ldquo;cash cow&rdquo; &ndash; was going to use the North Sea... as a &ldquo;cash cow&rdquo;! 


The very next day, Statoil announced that they had put their &pound;10 billion plans to develop the Mariner and Bressay fields on hold.   Statoil might be the highest profile project to stop in the immediate wake of the Chancellor&rsquo;s in Petroleum Revenue Tax hike, but there are dark mutterings about other projects being put on hold and, from the supply chain, there is news of contracts being delayed or cancelled.


Suddenly the renaissance of the oil and gas industry, which really looked as though it was going to extend the life of the North Sea, was back in question. 


Now a new study produced by leading oil industry economist Professor Alex Kemp and Linda Stephen at the University of Aberdeen, takes a considered view of the potential impact Osborne&rsquo;s tax raid could have, over the next 30 years.


The study points out that there are still well over 350 undeveloped discoveries in the UK continental shelf and very many potential incremental projects.   Producing these reserves is clearly of huge economic significance for the country.   They would reduce our reliance on foreign oil imports, with huge attendant benefits for our balance of payments (currently estimated at more than &pound;30 billion per year) and enhance our security of supply. 


But the study shows that the new tax regime could reduce total field expenditure by as much as &pound;52 billion.   That level of economic impact raises very real questions about the economic viability of producing some of the North Sea&rsquo;s known and substantial reserves. 


The political view in this country is all-too-often short sighted, both in terms of time and geography.   Successive UK governments seem to have had a deliberate policy of downplaying the economic significance of North Sea oil and gas and it is almost as if they have believed their own propaganda. 


It looks, once again, as though the politicians have banked on there being no popular uprising against a tax that hits an industry that is Britain&rsquo;s best kept secret and operates from a city that is 500 miles away from the corridors of power. 


That is a very real threat, not just for Britain&rsquo;s oil and gas industry.   The potential economic impact on the UK economy would be hard to overstate. ...  The oil and gas industry is Britain&rsquo;s biggest industrial investor, supporting 400,000 jobs across the UK. 
]]></content:encoded></item><item><title>Millennium Park draws visitors into downtown Chicago</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2011-03-10T15:11:25+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/255f0b58d9d3d92399b44688e4f2df4f-107.php#unique-entry-id-107</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/255f0b58d9d3d92399b44688e4f2df4f-107.php#unique-entry-id-107</guid><content:encoded><![CDATA[At yesterday&rsquo;s City Garden presentation, one of the first examples of city centre revitalisation presented by Charles Landry, author of City Making and Creative City, was the Millennium Park in Chicago.


Having relatives in Chicago, it&rsquo;s a place we always make a point of going when we are visiting.   For us, the highlight is the Morning Cloud sculpture, which is known in Chicago as &ldquo;the Bean&rdquo; because of its shape.   It reflects the architecture of the city around and helps you appreciate the art in the design. 


How great would it be to have something similar reflecting the granite heritage of the Granite City?


Anyway, as something a little different, I shall let the pictures of Millennium Park speak for themselves.   But do note how this underutilised area of land in downtown Chicago has been turned into a vibrant and attractive visitor attraction and civic space.
]]></content:encoded></item><item><title>Apple shows how diversification can work </title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2011-03-04T14:30:52+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/efe65e7bd9022e14deab202612deb007-106.php#unique-entry-id-106</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/efe65e7bd9022e14deab202612deb007-106.php#unique-entry-id-106</guid><content:encoded><![CDATA[It seems so obvious with hindsight, but as the new millennium dawned, few of us would have seen the logic of a computer manufacturer producing a mobile device for playing music.   That, in those days, was the domain of Sony with their Walkman.


But, as we all now know, the iPod &ndash; first launched in 2001 &ndash; was an overnight and enduring success. 


Looking back, now, we can now see the logic that was maybe not obvious to many of us at the time.   Apple were the ones who &lsquo;joined the dots&rsquo; and recognised the business connection of syncing music with a computer and selling music for download from an online store.


So unlikely had it appeared that Apple Computers would ever become a player in the music industry, that there was the agreement with the Beatles Apple Corps that each would stick to its own business.   The final act in the wrangles that followed, was the eventual appearance of the Beatles music on iTunes at the end of last year. 


History repeated itself in 2007, when Apple Computers made another landmark diversification move.   Yet again, as the rumours began to fly, it seemed illogical for a computer company to want to produce a phone.   Now, of course, with the benefit of hindsight the iPhone is seen as such a logical extension to a digital lifestyle. 


Next came the iPad and again there were those who predicted Apple would fall on its face.   They couldn&rsquo;t see the opportunity that Apple had spotted and that others are now scrambling to develop tablet computers to catch up. 


At the launch of iPad 2, Steve Jobs underlined the success of this diversification when he explained that it is the new digital products that now make up the bulk of Apple&rsquo;s business, not the computers.   The business has, in many ways, been turned on its head.


The figures for Apple&rsquo;s sales of these new digital products is phenomenal.   But, in terms of building a relationship with potential buyers, it has also been an amazing success.   At the iPad 2 launch, Steve Jobs suggested that Apple may even have more signed up credit card customers than Amazon. 


Not bad for a computer company that some were gleefully writing out of computer history in the 1990s. 


The lessons for business are obvious.   Look for opportunities that will build on your core business and grow it in new ways.   Then, of course, you need to pay almost obsessive attention to developing the brand through outstanding design, brilliant marketing and top flight PR. ]]></content:encoded></item><item><title>What is the future for your daily newspaper?</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2011-02-16T17:40:52+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/3a1fca184cf194f791d13a8228a3b6e0-105.php#unique-entry-id-105</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/3a1fca184cf194f791d13a8228a3b6e0-105.php#unique-entry-id-105</guid><content:encoded><![CDATA[For as long as I can remember, people have been predicting the death of newspapers.   Firstly, it was the immediacy of radio and television that was going to kill them off.   Now, it is the easy distribution of news on internet. 


...Circulations have been falling since my early days working in a newspaper promotions department trying to devise tactics to maintain sales. 


It was a salutary lesson in those days that whatever we proposed, the only way to lift sales was to deliver a strong, compelling news story.   With somewhat dark humour, we would scan declining sales figures and remark that what we needed &ldquo;was a good murder&rdquo;. 


...An OECD report last year revealed that UK newspaper circulation had fallen by 22% since 2007.   That&rsquo;s a pretty drastic decline and the timescale certainly correlates with the growth of the internet. 


But where the internet has been slow to deliver is news at a really local level.   Perhaps, that is one reason why my old paper, The Press and Journal, has held up better than its Central Belt rivals and remains Scotland&rsquo;s top selling &ldquo;broadsheet&rdquo; newspaper (meaning broadsheet in style, not necessarily format, in these days of the tabloid-sized Scotsman). 


Why is it that the internet has delivered a stronger body blow to newspapers than other broadcast media?


Firstly, unless you go to the bother of recording broadcast news, radio and television deliver the news to you when they want to &ndash; not when you necessarily want to receive it. 

...Like newspapers, the internet allows you to decide when to browse the news and the depth in which you will read the story.   But, I find there is something strangely unsatisfying about reading a newspaper in the form of web pages. 


...They are now both delivered to me electronically, but the page layout is exactly as it would be in printed format, with the added advantage of hyperlinks to relevant pages and a search ability built in. 


Call me a philistine if you wish, but I actually now prefer to read the magazines (and books as well) on my iPad, rather than in paper format.   If anything it is a more convenient way to read them, whether it be sitting in an armchair, on a plane, or at the breakfast table. 


Newspapers in Scotland have not yet achieved that degree of convenience. 


Because our house is beyond the reach of any sensible newspaper delivery boy, I do actually also have my daily newspapers delivered online. 

...For technical reasons the newspapers cannot be delivered to an iPad, so I have to sit in front of a laptop or computer monitor. ...  Moving around the pages is erratic and new pages are delivered and rendered far too slowly. 


Once the Scottish newspaper industry gets round to delivering pages with the ease and convenience of my magazines and books, then it will just be a matter of waiting until the majority of the population have access to some form of tablet computer. 


Without the costs of printing on an industrial scale, or the complex logistics of distributing newspapers around the country, the economics of the newspaper industry should be stronger than ever and the cost and convenience for the reader considerably more attractive.  


At that point we may not only see an end to declining circulation. ]]></content:encoded></item><item><title>Acquisition strengthens Aberdeen&#x27;s global reach</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-12-17T09:41:42+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/7465efea80fcef5f1c44f84a9efd76fc-104.php#unique-entry-id-104</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/7465efea80fcef5f1c44f84a9efd76fc-104.php#unique-entry-id-104</guid><content:encoded><![CDATA[It would be difficult to find a better example of Aberdeen&rsquo;s drive to strengthen its role as a global oil and gas technology hub than the Wood Group&rsquo;s &pound;600 million acquisition of fellow Aberdeen company PSN, announced earlier this week. 


The acquisition, subject to regulatory approval, will create what the Wood Group describe as &ldquo;the world&rsquo;s leading brownfield production services provider&rdquo;.   That will put the company in a really strong position to tackle a global market place which the group values at US $50 billion per annum. 


A Wood Group Production Facilities employee in Brazil works on the commissioning of an FPSO


Together the two businesses will have a workforce of 22,000 operating in more than 50 countries.


The acquisition undoubtedly strengthens Aberdeen&rsquo;s role as the world&rsquo;s second largest upstream oil and gas centre, behind Houston.   Significantly, many of the hundreds of international oil and gas companies in Aberdeen are now carrying out much of their work in oil provinces outside the UK. 


The Wood Group, for example, currently conducts 80% of its US $5.2 billion business overseas and many of the 300 smaller offshore oil and gas service companies based in the Aberdeen area quote figures of around 60% for their overseas business share. 


"Wood Group PSN will have a larger footprint, deeper resources and capabilities and, by selecting best practices, be able to deliver additional added value to our customers,&rdquo; says Allister Langlands, Chief Executive of the Wood Group.   &ldquo;The combined business will be better positioned to help tackle current key industry issues, including operational assurance, competency, reliability and asset integrity."


Bob Keiller, CEO of PSN, who will lead Wood Group PSN added: &ldquo;I believe that by uniting PSN with Wood Group Production Facilities we have a unique opportunity to grow our business to benefit our customers and our people.   Since the management buyout in 2006, we have achieved significant success and expansion. 


&ldquo;This transaction positions us for the next stage of PSN&rsquo;s development, enabling us to strengthen our service capability to existing and new customers whilst providing enhanced career prospects for our people,&rdquo; Bob Keiller continues.   &ldquo;Wood Group PSN will retain our clear commitment to safety, excellence in service delivery, innovation and continuous improvement, allowing us to continue to build lasting and strong relationships with clients.&rdquo;


Internationalising Aberdeen&rsquo;s oil and gas industry has been the drive since the 1980s.   The aim is to future-proof the industry looking ahead to when the North Sea oil and gas fields finally do run dry.   The intention must be to anchor the oil and gas industry here so that the industry will continue after North Sea production has run down. 


In that context the Wood Group&rsquo;s initiative to create a world-leading service firmly rooted in Aberdeen is highly significant. ]]></content:encoded></item><item><title>Blinded by technology</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-12-03T20:53:28+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/0d05ec492dc6550d3039381ded3add17-103.php#unique-entry-id-103</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/0d05ec492dc6550d3039381ded3add17-103.php#unique-entry-id-103</guid><content:encoded><![CDATA[I admit to being a bit of a geek.   I am excited about the potential of new technology and, whenever there is a new update to any bit of software on my computer, I have to be restrained if I am to resist the temptation to hit the download button.


But, in the last 24 hours, I have been reminded that sometimes you need to look behind the technology.


Last night, after the seventh day in a row of shovelling what seems to be an unending fall of snow, I flopped into my armchair and decided to watch television.   I hit the right sequence of buttons on the home cinema, Sky box and TV (I did tell you I was a bit of a geek).


Nothing.   Just a message on the screen saying there was no satellite signal.


I started fiddling with cables and trying to work out how to remove the smart card. 


After 15 minutes with some mild cursing, it was my wife who brought me back to earth, fairly literally.   Have you checked to see if the icicles aren&rsquo;t blocking the satellite dish?


A geek hates to admit the high-tech approach was wrong.   But, she was 100% right. 


The biggest, thickest icicle on the south-facing roof had built itself into a huge, signal-blocking tube that dropped from the gutter straight onto the Sky signal receiver!   It could not have been more precisely engineered if it tried.


It took nothing more high-tech than a broom handle to reach up and smash the icicle and, hey presto, restore the satellite signal. 


Then, this morning, I was plagued with a temperamental laptop for the seventh day in a row. 


This time it was particularly annoying as I had gathered all sort of fellow geek opinions on a computer help forum as to what was wrong and had, on their advice, implemented the procedure to reset the SMC (system management control).   It had seemed to work, so I was more than frustrated to see the black screen this morning. 


Then, I remembered that it seemed fiddling with the battery had been the key to bringing the &lsquo;on&rsquo; button back to life. 


I took a pin and very gently and very carefully put a little more spring into the tiny copper contacts that engage in the battery. 


Yet again, the problem was not the high tech, but the low tech.   Computers may be relatively new, but the problem of making a good copper contact is as old as... well maybe not the hills.]]></content:encoded></item><item><title>Did they not know or did they conceal the truth?</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-11-23T15:24:38+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/89bfc01912510bb91e9528705a2eeb5e-102.php#unique-entry-id-102</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/89bfc01912510bb91e9528705a2eeb5e-102.php#unique-entry-id-102</guid><content:encoded><![CDATA[The desperate news of financial meltdown in Ireland raises the question of how Western European economies, including our own, apparently turned from boom to bust so quickly. 


 


Those of us without a degree in economics wonder how on earth we were persuaded by our political leaders that our economies were stronger and more resilient than they had been for years. 


The Irish Parliament in Dublin


Ireland was &ldquo;booming&rdquo;, The UK economy was supposedly the strongest it had been for years (reflected by the pound reaching the two dollar mark) and the Euro was buoyant. 


Meanwhile, the Prime Minister was wearing his white dicky bow at a lavish City of London financial dinner telling them about his pride in their achievements. 


Then, apparently from nowhere, came the financial meltdown. 


	⁃	The sub-prime scandal became the &lsquo;credit crunch&rsquo;. 


	⁃	The &lsquo;credit crunch&rsquo; quickly became a recession.


	⁃	Then the talk was that it was the recession for 70 years. 


	⁃	Now we are told the recovery is stalling....


Financial rescues have been needed for Greece now Ireland. 


With outstanding timing, I started Ken McEwen Public Relations just at the time that the &lsquo;credit crunch&rsquo; was metamorphosing into the worst recession for decades, so these early months are etched very clearly in my mind. 


I would still like to know why our politicians were talking about strong economies right up to the point where we suddenly realised that their financial feet were made of clay. 


If they genuinely did not know it is worrying.   If they did know and didn&rsquo;t tell us then it is even more worrying. 
]]></content:encoded></item><item><title>Is being &#x2018;included&#x2019; really being excluded? </title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-11-18T09:47:30+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/036beff83a49952076ce05a823c2a48e-101.php#unique-entry-id-101</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/036beff83a49952076ce05a823c2a48e-101.php#unique-entry-id-101</guid><content:encoded><![CDATA[I&rsquo;m following up my previous post with this moving story from Camphill School Aberdeen.   It demonstrates how the work of the Camphill Aberdeen charities can make such a huge difference for individuals and for families in crisis.


Rowan (not his real name) came to Camphill School Aberdeen a few years ago.   His family was close to breaking point.   Rowan was &lsquo;attending&rsquo; his local school but was more &lsquo;excluded&rsquo; than &lsquo;included&rsquo;. 


...Since coming to Camphill the transformation has been unbelievable, as his key worker explains:


&ldquo;He came to us socially isolated, insecure, with no confidence and with very low self esteem.   Now, he has a circle of friends both in school and in the community to whom he relates. ...  He participates in a wide variety of activities and is thriving. 


&ldquo;His self confidence knows no bounds.   Last term at our open stage night, he played guitar and sang a duet with one of our co-workers.   He has represented the school at a regional swimming gala and won medals. 


"Basically he has been given his life back, as have his family who now&nbsp;&ndash; relieved from the stress of a having a &lsquo;problem&rsquo; child &ndash; can return to some kind of normality.


"They have moved from needing, for their own sanity, to &lsquo;send him away&rsquo; with all the guilt feelings that accompany this, to being ready and proud to have him live at home again.&rdquo;


Inclusion is an attitude not an activity.   Yes technically Rowan was included, but the reality was so very different.   Nobody wanted to play with him, no one had time to teach him, no one invited him home for their Birthday Party, and no-one attended his.


The family was in crisis; not many want to visit a family in such a situation.


Why do so many families have to suffer before help is offered?   Why is residential schooling the last option?


Residential schooling can offer true inclusion where everyone is valued and recognised as having something to offer.   Let us promote inter-dependence rather than in-dependence and loneliness. 

...Co-ordinator, Camphill School Aberdeen


	&bull;	If you want to help the work of Camphill Aberdeen, contact me or visit the support page on the Camphill Aberdeen website.]]></content:encoded></item><item><title>The call that began a remarkable journey</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-11-18T08:56:02+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/f9d9bf48eb6c4965ede4d909f1bd69ed-100.php#unique-entry-id-100</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/f9d9bf48eb6c4965ede4d909f1bd69ed-100.php#unique-entry-id-100</guid><content:encoded><![CDATA[It was almost exactly seven years ago that Dr Stefan Geider at Camphill in Aberdeen called to ask if I could help with setting up a campaign.   What was to follow tested my PR and public affairs skills to the extreme, but I would have been a lot poorer in so many ways had I not risen to the challenge. 


That initial phone call was to develop into what was described as &lsquo;one of the biggest community campaigns of its time&rsquo; in Scotland. 


Significantly, it was the residents in the Camphill Newton Dee community, not the co-workers, who had called for a campaign.   The then-preferred route for the Aberdeen bypass had it slicing through, first, Newton Dee then, later, Camphill School Aberdeen &ndash; two communities that were home to almost 200 vulnerable children and adults. 


After two years of intensive public affairs and PR activity, the Save Camphill campaign was successful in moving the road from Camphill.


I still work with Camphill Aberdeen in what are very challenging times, thanks to current cutbacks.   But, it is an inspiring organisation, full of remarkable volunteers who devote their lives to helping children, young people, adults and elderly, who have additional support needs.   I marvel at their dedication, their patience and their love for the people they support. 


...One resident would bound up to me saying &ldquo;you my friend, you my friend&rdquo;, another would walk over and &ndash; with very obvious pride &ndash; tell me repeatedly that he worked in the toy workshop. 


...Why should I have a problem with someone wanting to tell me that I was his friend!   Who was it who had the problem here? 

...Relating to my last blog post about direct communication with your target audience, I contacted a local MSP, who I knew quite well, to be my first campaign visitor to see and hear the problem from the Camphill perspective.   He was quite dismissive, on the phone, but more-or-less said &lsquo;OK, for you I will come&rdquo;.


After half an hour speaking with residents, co-workers, medical staff and seeing the problem for himself, he gathered everyone round a table in Newton Dee Cafe and offered his support! 

...Following this post, I am going to post an item from Camphill that really explains the difference Camphill can make, not just to the individual who has special needs, but to their family.   That is the message I have learnt in the past seven years. 


As best-selling author Ian Rankin puts it: &ldquo;Unless you have been through it, you will never understand the commitment, patience and unconditional care that are provided by these charities... more than just outstanding care for those with special needs though, it is a sanctuary for families too&rdquo;.   As father of a son with special needs, he should know.


As budgets are cut across the country there is less and less money to fund the opportunities that Camphill offers to some of the most vulnerable people in our society.   If you can help the 700 people who live and work in Camphill charities in Aberdeen, please get in touch!


	&bull;	Camphill takes its name from Camphill House in the Milltimber area of Aberdeen.   It was here that, with the help of eminent Aberdonians, the Camphill pioneers, as refugees, founded their first community for children with special needs in 1940.   From Aberdeen, Camphill has grown to become one of the world&rsquo;s largest support organisations with 100 centres in 23 countries.
]]></content:encoded></item><item><title>Putting the &#x22;public&#x22; back in public relations</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-11-15T14:59:52+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/0b3b5e12446405c936831c651d5d8a94-99.php#unique-entry-id-99</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/0b3b5e12446405c936831c651d5d8a94-99.php#unique-entry-id-99</guid><content:encoded><![CDATA[There are still many people out there who believe that public relations is entirely about getting &lsquo;name checks&rsquo; for clients in the newspapers.


It is true that many PR campaigns incorporate media relations as one element in a communications strategy.   But, to take such a narrow view is to miss out on the real potential of public relations. 

...Every organisation has constant opportunities to communicate with its publics &ndash; from the design of the corporate identity,  through how it answers the phones, to opportunities to speak directly at talks, seminars or special events. 


But, for this blog post I am going to focus on the internet, where the opportunities for direct communication have burgeoned in recent years.   I have written before in this blog about the dramatic changes the internet has brought to our media landscape. 


...Is the content there to communicate directly with specific target audiences, or is it really just there to fill the space between the graphics and the pictures?


If that gives you cause to query the effectiveness of your existing site, you are not alone.  


The way that websites have evolved, they are often seen as the domain of technical people who fiddle about with obscure things like html, javascripts and php.   Then, if you are lucky, someone will do some pretty graphics to make it look nice. 


As an afterthought, someone will task the PA to pull some words from previous brochures to fill the blanks. 


Back in the 1990s, we rebelled against this approach by establishing an in-house web capability.   We reasoned that the principal role of a website was to communicate business messages to particular target audiences.   As with other forms of media, we believed &lsquo;content is king&rsquo;.


This blog item is based on an article for the Institute of Directors Scotland magazine


The start point must be to identify your various target audiences &ndash; customers, suppliers, business associates and influencers &ndash; and to understand everything about them.   What are their needs, what sort of language do they expect you to use (clear, concise, no jargon?).   From there you can start to develop ideal &lsquo;visitor paths&rsquo; linking the appropriate pages of your site, and specific &lsquo;landing pages&rsquo; for each group.


The growth of Social media provides us with the opportunity to add a new dimension, taking your new content-rich website and developing a whole conversation around it, to really engage your audiences and build an online relationship. 


Well-executed, blogs, social media business pages and Twitter feeds all work to build this relationship and drive traffic to your site.   Beware, however, no-one (not even your most loyal customer) wants to keep reading repetitive messages about how wonderful your widgets are. 

...A few lucky entrepreneurs and business leaders have a clear understanding of how to use technology to communicate.   Others will need the power of public relations expertise to develop the strategy and create the compelling content. 


Whichever route you take, putting the &ldquo;public&rdquo; back into your public relations can open your organisation to a powerful new way to relate to your customers, potential customers and key influencers.
]]></content:encoded></item><item><title>BT needs to build broadband confidence</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-11-03T14:47:58+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/fa9ed7f38757d5ad5a05c98060eb2de4-98.php#unique-entry-id-98</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/fa9ed7f38757d5ad5a05c98060eb2de4-98.php#unique-entry-id-98</guid><content:encoded><![CDATA[I hoped it was our hub playing tricks when the internet went down this morning.   But, no, it was a second BT Broadband outage affecting much of Scotland, Northern England and Northern Ireland.


Having a second widespread outage in five days is certainly enough to shake confidence in the service. 


But what affected my confidence even more was the company&rsquo;s apparent inability to respond and keep its customers informed.


In a repeat of last Friday, the BT Broadband faults line switched to the engaged tone and simply dropped the call.   On redialling, I was informed that &ldquo;this service is not currently available, please call back&rdquo;!


With all the resources of BT, should there not at least have been a recorded message apologising, assuring the customer that the situation was being investigated, all efforts were being made to restore the service and most importantly, giving an 0800 information line number where people could call for authoritative updates.


In the absence of such information, I was left connecting to Twitter using the 3G connection on my iPad.   Even on Twitter there seemed, yet again, to be a deafening silence from BT.


This was eventually broken by a message from BTBusiness which said: &ldquo;I&rsquo;ve been informed that there is currently a broadband outage affecting Scotland, Northern England & Northern Ireland&rdquo;.


Then, later, came a message from BTCare saying &ldquo;We have been informed that there is currently...&rdquo; and yes you have guessed the rest. 


It&rsquo;s an odd way to talk about your business. 


BTCare is presumably part of BT, so they should know there is an outage, rather than &ldquo;been informed&rdquo; &ndash; a phrase that sounds like no-one wanted to take ownership of the problem!   How surprising would that be in a company like BT?


...On Friday the statement that was eventually issued at 3am (more than eight hours after my broadband connection dropped) said:


&ldquo;We are aware of a temporary problem in the [Edinburgh], Fair Isles, Northern Highlands and Islands area that may be causing some users difficulties accessing the Internet.   Our engineers are working to resolve this problem and we apologise for any inconvenience this may cause.&rdquo;


...	&bull;	Just how temporary does BT think an eight-hour outage is? 


	&bull;	Where does most of Scotland, North of England and Northern Ireland fit into the &ldquo;Edinburgh, Fair Isles, Northern Highlands and Islands area&rdquo;? 


	&bull;	And what part of the problem did BT not understand when it said &ldquo;difficulties&rdquo; accessing the internet. 

...In any case sending out statements on Twitter and referring people to a web page are of limited value when the internet is inaccessible for the majority.


The obvious means of communication in such a situation would be the message on the faults line referring callers to a special 0800 information line with dependable updates, plus the issuing of regular and authoritative statements to the media.


Like many people, my confidence in BT has taken another knock.   It will be interesting to see how the company goes about re-building its reputation. 
]]></content:encoded></item><item><title>Seizing the marine renewables opportunity</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-11-02T09:29:27+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/21132b99bf2b90fd5e18621e910439bd-97.php#unique-entry-id-97</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/21132b99bf2b90fd5e18621e910439bd-97.php#unique-entry-id-97</guid><content:encoded><![CDATA[The news that Scotland&rsquo;s First Minister, Alex Salmond, has called a summit meeting in Aberdeen on December 17 to examine how to secure &ldquo;the biggest economic opportunity in a generation&rdquo;, is timely and welcome.


Last week I attended an IoD lunch addressed by Steve Remp, Chairman of SeaEnergy plc. 


He explained that he had been brought up in an oil industry family in the USA and, after moving to Aberdeen, in the 1970s he established Ramco Energy.   But Steve is clearly one to look forward to new opportunities. 


Last year, the board of Ramco agreed the change of name and focus to SeaEnergy.   It is evident that Steve Remp, like so many others, believes the potential for offshore renewable energy is huge. 


This concurs with the study published at All Energy &rsquo;10 in Aberdeen.   At that time we heard that marine renewables could provide seven times Scotland&rsquo;s power needs and, as a result, we could be exporting the energy equivalent of a billion barrels of oil per year. 


His vision is that, with a need for around 9,000 turbines and an investment of &pound;120 billion, this is an opportunity for the whole of Scotland.   Steve Remp can see the opportunity to re-open oil platform construction yards to fabricate the &lsquo;jackets&rsquo; for these turbines. 


What is also clear to him is that &ndash; while the fabrication and construction can be spread throughout the country &ndash; Aberdeen is the logical &lsquo;headquarters&rsquo; for this new industry.   It is where established expertise in offshore energy projects is already concentrated. 


As with oil, the spin off around the country could be enormous.   Although offshore oil and gas is centred on Aberdeen, it supports an estimated 400,000 jobs around the UK &ndash; 40% of them in Scotland. 


But, Steve&rsquo;s big worry is that Aberdeen and Scotland is not moving fast enough.   &ldquo;Are we complacent?,&rdquo; he asked.   Perhaps we are too focussed on oil, but that would be a very short-sighted view.   Clearly he is frustrated as he sees other countries, notably in Asia, recognising the enormous opportunities. 


There may be (as Aberdeen oil executives say) &lsquo;a job for our grandchildren&rsquo; working in the oil and gas industry locally, but the industry is shrinking as production inevitably declines. 


In offshore renewables we have a remarkable opportunity for offshore renewables to slide in, almost seamlessly, to provide a new offshore energy industry for Europe&rsquo;s Offshore Energy capital.   If we fail to grasp that opportunity, this generation will have failed where the oil pioneers of the 1970s and 80s succeeded. 


Hopefully, the summit on December 17 will spur our governments, planners, financiers and industrialists into action.  
]]></content:encoded></item><item><title>PR in action as Chilean miners emerge</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-10-13T13:46:12+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/8611601067e10b109f9daae6a891b8c7-96.php#unique-entry-id-96</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/8611601067e10b109f9daae6a891b8c7-96.php#unique-entry-id-96</guid><content:encoded><![CDATA[The story of the Chilean miners emerging, after more than two months trapped underground, has captured the attention of the world, with good reason.   This is a top-notch &lsquo;good news&rsquo; story.


But even as the miners emerged from the capsule, you could see the PR machines in operation. 


It has been suggested that the time for the first miner to be brought to the surface was changed and just happened to coincide with peak viewing in the USA. 


Who can have failed to notice that the escape capsule bears the Chile identity and Chilean flag prominently emblazoned on it.   You also cannot miss that all the key people, including the Chilean President, are wearing distinctive jackets, again boldly presenting the Chile identity. 


It&rsquo;s not just Chile that is grasping the opportunity of being seen around the world in this big news story.   Oakley Sunglasses spotted the opportunity to supply sunglasses for the miners, who, of course, need protection from the light after two months underground.


So is there anything wrong with seizing these opportunities?   I don&rsquo;t think so. 


This is a great achievement for the Chilean authorities, who have worked with international experts to ensure the safe release of the miners.   Why should they not make best use of featuring at the top of newscasts around the world? 


For Oakley it was a case of spotting a timely opportunity to meet a very obvious need. ]]></content:encoded></item><item><title>Ethical public relations: an oxymoron?</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-10-11T14:15:36+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/86dca0e592ebf1d1cfe8ee93673249d3-94.php#unique-entry-id-94</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/86dca0e592ebf1d1cfe8ee93673249d3-94.php#unique-entry-id-94</guid><content:encoded><![CDATA[My first-ever PR textbook, the Manual of Public Relations, wasted no time in getting to the subject of ethics in public relations.   It was section 1.5. 


In those days PR was perhaps a more staid profession.   But, in these days where &lsquo;smoke and mirrors&rsquo;, political spin, misinformation and vacuous hype seem to be the norm, you might be forgiven for thinking that the term &ldquo;ethical public relations&rdquo; is actually an oxymoron. 


Some people in the profession haven&rsquo;t exactly helped the ethical message along the way.   One executive in a top international public relations company apparently reminded his staff that: &ldquo;We&rsquo;d represent Satan if he paid&rdquo;!


But public relations is all about trust.   The public relations adviser has to trust those briefing him to tell him all the relevant facts.   Then, the public and the media have to trust the public relations message.


If that trust breaks down, then all is lost.   And, once trust is lost, it is very difficult, or even impossible, to regain. 


Personally, after 26 years in public relations consultancy, I still firmly believe that public relations has to take an ethical stance.   The truth is always the best policy.  


That&rsquo;s why I am looking forward to taking part in the Ethical Public Relations event  on October 21at the Robert Gordon University.


I have no doubt I will find my own ideas challenged and that will be stimulating. ]]></content:encoded></item><item><title>Cutting off the Energy city</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-08-05T16:14:53+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/f8ac1edad8ea50d714b33966eddd007c-93.php#unique-entry-id-93</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/f8ac1edad8ea50d714b33966eddd007c-93.php#unique-entry-id-93</guid><content:encoded><![CDATA[It is more than a little ironic that barely two weeks after business leaders wrote to Transport Minister Stewart Stevenson demanding urgent action to improve the offshore energy capital&rsquo;s transport connections, news percolates from London that direct rail services from London to Aberdeen might be axed. 


Switzerland shows how a rail network should be run 


It is little consolation to find out that the Scottish Transport Minister is equally upset by this particular proposal.   At the end of the day, it will be the economy locally and nationally that suffers if the politicians play political football with our future.


Just when it seemed that the coalition government was perhaps more aware of the economic significance of the Aberdeen-based oil and gas industry, as the UK&rsquo;s biggest industrial investor, it appears that another arm of the same government may be considering damaging the host city&rsquo;s competitiveness by stopping trains at Glasgow and Edinburgh!


Far from damaging the competitiveness of Aberdeen, as the centre of an industry that supports half-a-million UK jobs and contributes the equivalent of 30% of the UK&rsquo;s entire corporation tax, economic recovery would be better served by ensuring this industry benefits from a competitive transport infrastructure.


The industry should be able to supply 60% of the oil and gas needed for the UK in 2020.   But, only if David Cameron and the Conservative Liberal Democrat coalition and the Scottish Government recognise there is an infrastructure deficit that needs improved, not hindered.]]></content:encoded></item><item><title>Sort our transport system say energy capital business leaders</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-07-19T12:03:51+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/8ed685f6f43da21ce32f2fdc0dfb0142-92.php#unique-entry-id-92</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/8ed685f6f43da21ce32f2fdc0dfb0142-92.php#unique-entry-id-92</guid><content:encoded><![CDATA[Today&rsquo;s Press and Journal, BBC, Northsound and Original are leading on reports that business leaders in Aberdeen have written to Transport Minister Stewart Stevenson demanding urgent action on delayed transport projects in and around Europe&rsquo;s Energy Capital.


...Soon after the SNP Scottish Government took power, as chairman of IoD Aberdeen, I received a phone call from the Transport Minister.   He had just announced a one-year delay in the opening date for the Aberdeen Western Peripheral Route (AWPR).


He explained that there had been problems with some of the notices not complying with EU law and that they were having to be redrafted.   But, he assured me that 2012 was a firm date for the opening of the by-pass.


Until Transport Scotland actually deliver the Aberdeen by-pass, this mediaeval bridge is the only trunk road connection into Europe&rsquo;s Energy Capital and North Aberdeenshire!


...Bear in mind that not one patch of ground has yet been broken to start that work!


I sincerely hope it&rsquo;s not a case of the current Scottish Government reckoning it will be the next government&rsquo;s problem (after the May elections) to explain why this critical project has been allowed to slip so drastically? 


But, while the AWPR is the headline issue, there are a considerable number of other transport projects that are either stalled or moving forward at a snail&rsquo;s pace, including:


	&bull;	The horrendous and critical Haudagain roundabout has been discussed, analysed and reviewed until we are all utterly frustrated. 

...	&bull;	The A96 Aberdeen to Inverness  and A90 Aberdeen to Peterhead trunk roads are inefficient and dangerous. ...  Even the Inveramsay bridge, with its huge peak time delays stands as testament to the neglect of our key transport arteries. 


	&bull;	In an era when people are talking of three-hour rail journey times from Edinburgh to London, it still takes almost three hours from Aberdeen to the Central Belt. 

...	&bull;	The Kintore station re-opening, scheduled by Nestrans, for 2009 is.... well, nowhere to be seen!


	&bull;	Aberdeen Airport has planning permission for a runway extension to accommodate larger aircraft on direct flights.   That is good for business (and by direct connections meaning one flight instead of two) good for the environment. 

...	&bull;	When you arrive at Aberdeen Airport, you find that the rail link is &lsquo;way over on the other side and bus services to the station and to the city centre are difficult to find. 


The contrast between Aberdeen and its energy counterpart in Norway could not be more dramatic. 


In Stavanger new infrastructure and new roads provide a transport network designed to add the competitive edge to Norway&rsquo;s burgeoning energy industry.   Most impressive is the Rennfast undersea tunnel that cuts journey times from Stavanger to Rogaland by 30 minutes!


This camera phone picture graphically illustrates the dangers as artics squeeze along narrow B roads in the absence of a by-pass. 


Switch back to this side of the North Sea and Britain&rsquo;s energy capital and the whole of North Aberdeenshire is expected to compete despite being 87 miles from the motorway network and tenuously connected to the European Trunk Road network over a mediaeval bridge with a seven-foot width restriction!


No surprise then that the managing director of a Norwegian oil services group called our transport network &ldquo;a joke&rdquo;, recalling how a colleague actually missed his flight due to the congestion. 


When you consider how vital the business in this area is to the Scottish and UK economy (oil and gas is the single largest industrial investor in the UK economy). ]]></content:encoded></item><item><title>The blame culture</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-07-17T17:12:45+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/0220e329bbb3092e60a938f35861fcd9-91.php#unique-entry-id-91</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/0220e329bbb3092e60a938f35861fcd9-91.php#unique-entry-id-91</guid><content:encoded><![CDATA[I was laughing at a cartoon linked on their Facebook page by a relative who is a teacher.   The cartoon features two scenarios: 1960 and 2010. 


In 1960 frame the parents are waving a school report card at their terrified child and raging that &ldquo;these grades are terrible!&rdquo;.   In the 2010 part of the cartoon the parents, plus child, are jointly raging at a terrified teacher &ldquo;these grades are terrible!&rdquo;.


It strikes me as a excellent insight into the way society has changed.   As a society, we now tend to believe there must be a third party to blame for everything.


Whether it be our children&rsquo;s grades at school, or anything else in life &ndash; right through to the more tragic situation of an &ldquo;accident&rdquo; &ndash; someone must be to blame.   We want a &ldquo;culprit&rdquo; and we want to see them pay the maximum penalty. 


It seems we just can&rsquo;t accept that sometimes we have to bear responsibility for our own actions.   Or, that accidents can be precisely that.... unfortunate accidents.


Living in a society with an increasing &lsquo;blame culture&rsquo; does mean that organisations have to be ever ready to have the finger pointed at them. 


They also have to have the appropriate procedures in place to deal with the PR fallout from such accustions. 
]]></content:encoded></item><item><title>Good and bad news from world of politics</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-07-14T11:41:02+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/3e7ea1f9a56aafce573f4c89af0621eb-89.php#unique-entry-id-89</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/3e7ea1f9a56aafce573f4c89af0621eb-89.php#unique-entry-id-89</guid><content:encoded><![CDATA[Reading today&rsquo;s Press and Journal newspaper holds out hope and then dashes it.   In the early pages is reference to moves to persuade the UK government to support the development of an appropriate infrastructure for Europe&rsquo;s Energy Capital. 


Then, on the letters page, is an example of the in-fighting that has hampered our progress for too long.


There can be little denial that Aberdeen City and Shire has had a raw deal from successive governments.   It is the predominant base for the industry that propped up an ailing UK economy since the 1980s. 


Yet, for all its economic importance, investment in infrastructure in the energy capital has been conspicuous by its absence.


The road stops here: Europe&rsquo;s Energy Capital remains 87 miles from the motorway network


Good reason, therefore, to applaud reports that local Liberal Democrat MP Malcolm Bruce has secured a promise from UK Energy Minister Charles Hendry to take part in &ldquo;constructive talks about infrastructure constraints&rdquo;.


In the report Malcolm Bruce rightly points out that: &ldquo;Compared with other energy centres around the world, Aberdeen does not live up to its role as Europe&rsquo;s Offshore Energy Capital&rdquo;.


You can almost hear the hearty agreement from the combined population of the city and shire! 


The problem is that the local authorities in this geographical area are unable to finance improvements locally, because the current spending cuts have come on top of a history of underfunding.   For reasons best known to the Scottish Government, The City of Aberdeen is right at the bottom of the league table when it comes to per capita central government funding. 


Now, turn to the letters pages and the row over ACSEF&rsquo;s letter to the Labour party government officials is dredged up yet again!


The very body charged with developing the future of the economy of Aberdeen City and Shire is in the firing line in the name of party politics. 


I have no desire or intention of taking sides, but it grieves me &ndash; and should grieve everyone else &ndash; that moves to get the future economy hereabouts on the right lines are being mired in public.


In terms of extending the life of the North Sea and securing future marine renewables business for Aberdeen City and Shire, a squabble over a letter pales into insignificance. 
]]></content:encoded></item><item><title>Hyping the gloom?</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-07-08T15:25:13+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/e518f78ea82e04d9a8fb2aef3314e01f-88.php#unique-entry-id-88</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/e518f78ea82e04d9a8fb2aef3314e01f-88.php#unique-entry-id-88</guid><content:encoded><![CDATA[Many of us will have spluttered over our cornflakes this morning when we read headlines saying &ldquo;Spending cuts &lsquo;will rise to &pound;42 billion&rsquo; for Scots&rdquo;. 


For a moment it made me want to pack up and leave a sign at the airports saying, &lsquo;would the last person out of Scotland please turn off the lights&rsquo;. 


Is there really any need to be so gloomy?   The headline figure is horrifying and it is only when you read on that you find out this is the Scottish Government adviser&rsquo;s estimate of the  squeeze on public spending over 16 years. 


So that works out at an average of &pound;2.6 billion per year.   Still very deep cuts, but not quite so scary. 


This announcement comes against the background of last month&rsquo;s conflicting claims on Scotland&rsquo;s current budget surplus or deficit. 


The Scottish Government said that Scotland had a budget surplus of &pound;1.3 billion for 2008-09 (including a geographical share of oil and gas and allowance for Scotland&rsquo;s share of the banking bailout).   The report went on to say this was the fourth year in succession that Scotland has been in surplus. 


But Labour&rsquo;s finance spokesman Andy Kerr rubbished the Scottish Government figures and said that Scotland  was actually showing a deficit of &pound;3 billion. 


Perhaps this is too simplistic, but If we reckon the truth is half way between the two then it would mean a deficit of around &pound;0.85 billion, in the context of a UK deficit of &pound;72.3 billion.   Over 16 years that would mean we require to make cuts of &pound;13.6 billion to balance the books.


I&rsquo;m sure there&rsquo;s plenty of flaws in the logic there, but I do think we have to present a story with some hope. 


...	&bull;	Flagship projects like the Forth crossing to be put in question. 


	&bull;	And, to cap it all, we will all have to work until 70. 


This is not the sort of vision to inspire people!


In the Aberdeen area the news is actually quite positive.   The oil and gas industry, predominantly based here, is now the biggest contributor of Corporation Tax to the UK Exchequer. 


There has been a surge of interest in exploration and it certainly looks as though the future is bright for the next decade or two. 


...And we have the huge potential of spin off from Trump International Golf Links Scotland. 


But, we need to know that there will be money and drive from government to provide the necessary infrastructure and investment. 


	&bull;	The Aberdeen by-pass, promised for 2012 but looking in critical danger of delay.


	&bull;	Other key transport projects, like the Haudagain, the airport linkage, extended runways and faster rail links.


...But there must be some hope and a vision among the gloom!]]></content:encoded></item><item><title>Stepping aside from IoD chair</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-07-05T19:14:01+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/f2be60f3abf0400c5745b68f18492c43-87.php#unique-entry-id-87</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/f2be60f3abf0400c5745b68f18492c43-87.php#unique-entry-id-87</guid><content:encoded><![CDATA[So, after four years, it is time for me to step aside and let someone else take over as chairman of the Institute of Directors in Aberdeen.   It has been a real pleasure and privilege to chair such a vibrant branch, which has around 280 business leaders in the Aberdeen. 


During the course of the four years I have had the chance to meet many of the people who have shaped the North-east economy in recent years.


...	&bull;	Sir Ian Wood and Allister Langlands, the people behind the development of an Aberdeen family firm into the Wood Group, a $5.2 billion worldwide energy services group. 


	&bull;	Sir Moir Lockhead, Chief Executive of FirstGroup, which, from its Aberdeen base, has become a &pound;6 billion international transport group, with around half its business in the USA.  


...It would be sad to see control move away from the city, but that is what business life is about.


	&bull;	John Clark, who built up the John Clark Motor Group from a single BMW dealership in Aberdeen, to become one of Scotland&rsquo;s top three motor groups, still based in Aberdeen.


	&bull;	Bob Keiller, the Chief Executive who bough PSN from Halliburton and built it from its Aberdeen base to 8,500 people in 20 countries. 


	&bull;	Leo Koot who grew TAQA Bratani, the Aberdeen-based subsidiary of the Abu Dhabi National Energy Company, from seven people to 800 people in a year.  


We have also made a conscious effort to have a role over the big issues and opportunities for the local economy. 


On a positive note, it was during my tenure as chairman that we had the surprise announcement of Donald Trump&rsquo;s proposal to build the &ldquo;world&rsquo;s best links course&rdquo; at Menie Park, just north of Aberdeen.


I remain convinced that this will be a massive boost to the local economy and &ndash; while &lsquo;The Donald&rsquo;s&rsquo; style may ruffle North-east feathers &ndash; it is a real contrast to the rather slow, plodding progress that has characterised so many developments in this area. 

...Trump International Golf Links Scotland is now under construction, which is more than can be said for the long-overdue Aberdeen by-pass.


Back in 2006 we were still being told that the road would be open to traffic in 2011. 

...Every day&rsquo;s delay in its delivery is another day without a competitive infrastructure and &ndash; with transport time and cost already being a burden to business in this area &ndash; the need for the road is urgent.   It is a matter of opinion whether closures, like that of Inverurie Paper Mill, might have been averted if it did not take up to an hour&rsquo;s additional time for traffic to fight its way through (or round) Aberdeen.


The biggest frustration, undoubtedly, is the ignorance of so many people about the remarkable achievements that have been driven by the business community in Aberdeen.   In the last 40 years, the North Sea oil and gas industry has delivered energy and wealth to the UK. 

...It is said &ndash; and I can well believe it &ndash; that the Aberdeen area delivers more company tax for the UK exchequer than the much-lauded (at least, before the crash) &lsquo;Square Mile&rsquo; in London. 


The oil industry, predominantly based in Aberdeen, contributes some &pound;12bn to the UK economy and &pound;35bn to the balance of trade. 


Ask people across Britain about the North Sea oil and gas industry and many would, I am sure, tell you it is finished.   The truth is that 70% of UK prime energy still comes from the North Sea and that is expected to rise over the next decade to 80%. 


...We need to be more effective at communicating the achievements of our economy and at persuading government that we need to see investment in infrastructure if Aberdeen is to continue its role of wealth creation for the UK. 


If you doubt that need, just look across the North Sea to see the more dynamic approach of the Norwegian government to bolstering their position in the global oil industry! 
]]></content:encoded></item><item><title>A (good) picture is worth a thousand words</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-06-10T12:44:15+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/d4105983274993b377a76a0789f8454c-81.php#unique-entry-id-81</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/d4105983274993b377a76a0789f8454c-81.php#unique-entry-id-81</guid><content:encoded><![CDATA[In this age of digital cameras and camera phones, it is only natural that &ndash; with an eye on reducing costs &ndash; businesses will question the need to spend upwards of &pound;100 per hour on a professional photographer. 


With admirable optimism the client will refer to an employee who was once seen snapping colleagues at a social event and suggest they can take the photos.


But the simple truth is that most people (with very rare exceptions) simply cannot produce the quality of pictures required for public relations or media usage. 


Faced with out-of-focus photos, low resolution shots, self-conscious &ldquo;firing squad&rdquo; line-ups, or photographs where you need a magnifying glass to see the subject, pictures editors, printers and PR people often rue the invention of the pocket digital camera. 


Yet, in media terms, a good photograph can make the difference between your story making it into the paper or being consigned to the recycling bin.   It is that important.


The secret to good photography is not just recognising that your new marketing assistant will not produce the goods.   You need to consider who is the right photographer for the job. 


There are specialists out there.   A portrait photographer is probably not going to be the best person to take photos of your latest oil industry tool.   Equally a good technical studio photographer, may completely flounder when trying to capture the moment at a live event &ndash; particularly something like a Royal Visit, where you obviously have no opportunity to pose the subjects.


So, next time your PR adviser suggests employing a professional, take his or her advice.   They should know who is the right photographer to deliver the goods &ndash; be it for your corporate brochure, your company newsletter or your next press release. 


&copy; Ken McEwen Public Relations, 2010. www.kenmcewen.com 


No unauthorised reproduction without full acknowledgement of source.   All rights reserved. ]]></content:encoded></item><item><title>Marketing Scotland&#x2019;s new energy future</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-05-24T14:13:41+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/a1c7f4ed8f14a1e96f1550e2e72e66f0-79.php#unique-entry-id-79</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/a1c7f4ed8f14a1e96f1550e2e72e66f0-79.php#unique-entry-id-79</guid><content:encoded><![CDATA[In the immediate years before setting up my PR consultancy, I was responsible for marketing and promotion at the development organisation for the North East of Scotland. 


It was the second decade of North Sea oil and our focus was to project the potential of the industry, the benefits of the area as a base and to build the foundations for an upstream oil centre that is now second only to Houston in Texas. 


...Outside Aberdeen the perception seems to be that North Sea oil and gas is history. 


...The North Sea still provides 75% of the UK&rsquo;s prime energy needs and supports 500,000 quality jobs throughout the UK.   By 2020 it is reckoned that 60% of our oil and 100% of our domestic gas will still come from the UK sector of the North Sea.


...But, there was precious little recognition for the industry that lit our lights, heated our homes and fuelled our transport.   That despite the estimates that the North East of Scotland generates more company tax than London&rsquo;s famous Square Mile!


At the last week&rsquo;s All Energy exhibition in Aberdeen, the talk was that the impending marine renewables boom could even rival the oil boom. 


Marine renewables could, according to a report released at the exhibition, provide seven times Scotland&rsquo;s power needs.   Translated into oil terms, by 2050, the UK could be exporting energy equivalent of a billion barrels of oil per year. 


...The cross fertilisation of ideas and technology is what has made Aberdeen a global technology centre. 


It is important, I believe, that the same sort of clustering benefits marine renewables and the logical place is the city which has the track record in marine and subsea engineering, along with an energy-savvy workforce and established expertise. 


...We need to project the UK, and Aberdeen in particular, as Europe&rsquo;s Energy Capital. 


...The first break in a dual carriageway network reaching the as far as the south of Italy is, symbolically, as you drive into Europe&rsquo;s Energy Capital!  


...	&bull;	International flight connections from Aberdeen Airport to energy centres around the world need to be established and enhanced. 


...We also need to project the image of Aberdeen as a place to do business. ...  Mercer has just published a survey that ranks Aberdeen, second only to London in the UK and ahead of international cities like Rome, Houston, Dubai and Hong Kong, for quality of life. 


Aberdeen&rsquo;s forefathers took bold decisions to develop the city in the early days of the 19th Century.   Where would we be if they had not had the audacious vision of a new main street on a wide, grand viaduct to the west? 

...In a similarly bold move, Aberdeen City Council has just approved the raising of Union Terrace Gardens to provide Aberdeen with a new &pound;140 million civic heart, part funded by a &pound;50 million offer from Sir Ian Wood. 


Meanwhile, just ten miles north, Donald Trump is investing &pound;1 billion in what he promises will be the &ldquo;world&rsquo;s greatest links golf course&rdquo;. 

...Together, these developments will help to put Aberdeen firmly on the national and international map.   We must use that opportunity, to market the opportunities that marine renewables present to us. 


In a few years&rsquo; time it will be great to able to report that renewables are either adding to, or replacing, the &pound;35 billion that the oil and gas industry currently contributes to the UK balance of trade. 
]]></content:encoded></item><item><title>Would the Prime Minister elected on Thursday please stand up?</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-05-10T13:43:34+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/df7aaacb4bc3386a17d669c368af4743-75.php#unique-entry-id-75</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/df7aaacb4bc3386a17d669c368af4743-75.php#unique-entry-id-75</guid><content:encoded><![CDATA[For those of us living in Scotland, the current political shenanigans in London are more than a little puzzling.   The Conservatives, under David Cameron, won the UK election with the largest number of seats.   Surely, therefore, they should have taken over the reigns of power by now? 


Instead, Gordon Brown is still at No 10, while the Conservatives discuss becoming a happy couple with the Lib Dems, having previously torn lumps out of their policies right up to Election Day on Thursday.


This whole paranoia about hung parliaments has been extraordinary for us to watch.


It seems quite clear that many in the electorate wanted a hung parliament.   They wanted the election winner to be in a position where they:


	&bull;	had to moderate their more extreme policies


	&bull;	and had to work to create a consensus to get their legislation passed.


That&rsquo;s precisely the situation the Scottish Parliament has been in since the last election here.   The SNP have most seats (just as the Conservatives do across the UK), but they do not have an overall majority.


Alex Salmond and his SNP cabinet have therefore had to build a consensus issue-by-issue to progress their business. 


	&bull;	Has it brought the Scottish parliament to its knees? 

...	&bull;	Has it stagnated parliamentary business? 

...	&bull;	Has it meant the SNP has had its own way in the parilament? 

...	&bull;	Has it meant the SNP hqas had to moderate some of its policies? 

...Against that background it is baffling why the Conservatives apparently have to create an overall majority by doing a deal with their arch-enemies. 


Even more baffling that some commentators seem to suggest that a &ldquo;rainbow&rdquo; coalition of the minorities (Labour, Liberal and others) might be the answer. 


Sure, that might be a more popular solution in Scotland, where the Conservatives would always be challenged over their right to govern for Scotland when they could only muster enough Scottish support for one MP on Thursday. 


But we want a decisive team in charge of the country.   So, would the winners of the election please stop dithering and get on with the job of government.... even if it is with a minority. 


	&bull;	Footnote: Yes, I am aware that &ndash; despite the presidential-style debates &ndash; we do not elect a Prime Minister.   We elect a government, who then elect a Prime Minister.   But the outcome is, usually, very much the same. 
]]></content:encoded></item><item><title>Sir Jackie&#x27;s name still linked to Pagani crash</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-03-29T13:17:30+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/8a015be50e2189243aeb1a7b51483d34-69.php#unique-entry-id-69</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/8a015be50e2189243aeb1a7b51483d34-69.php#unique-entry-id-69</guid><content:encoded><![CDATA[It is now five days since the first reports that Sir Jackie Stewart had been behind the wheel of the Pagani Zonda supercar that crashed in Aberdeenshire, producing an insurance claim of &pound;300,000. 


Following that first report, Sir Jackie&rsquo;s office immediately responded stating that he had not been driving and, furthermore, he had not even been in the country at the time.


No matter.   In true &lsquo;viral&rsquo; manner of social media the story is still running round the globe, despite that denial.   Even today, new blogs and tweets are popping up in different languages, each presumably believing they are imparting hot news.


Not guilty: Sir Jackie Stewart


What this illustrates is how a story &ndash; good or bad &ndash; can spread around the world by social media.   It also shows how difficult such &lsquo;viral&rsquo; spread is to stop. 


All of which underlines the importance of considering social media in any corporate communications strategy. 


	&bull;	Do you know what is being said about you?


	&bull;	Do have mechanisms in place to monitor social media? 


	&bull;	Do you have a strategy for responding to any misinformation on the internet?


	&bull;	Do you have the mechanism to respond?   (Or, like Eurostar with their issues over Christmas would you find that you didn&rsquo;t even have a relevant Twitter name registered?)


It pays to be prepared.   Give me a call today to discuss your preparedness.


...Oh, and I never believed Sir Jackie pranged the Pagani! 


A good few years ago, courtesy of Ford, I was invited to a track day at Knockhill with Sir Jackie Stewart. 


His crusade is for absolute smoothness in driving.   Sure enough, when he drove round the track at a considerable rate of knots all you could feel was the G-forces.   There was no jerking, no sudden movements, no nodding heads, just smooth, fast progression. 


When it came to my turn to drive I was really nervous.   But, what impressed me (in addition to his calmness sitting in the passenger seat!)   was how, to show me the line for a particular corner, he leant over and steered a perfect line with just one hand!
]]></content:encoded></item><item><title>Action needed now to secure UK oil industry</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-03-15T12:55:35+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/65bc9969f95285e78fad6192ee869147-64.php#unique-entry-id-64</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/65bc9969f95285e78fad6192ee869147-64.php#unique-entry-id-64</guid><content:encoded><![CDATA[The message delivered to the Convention of Scottish Local Authorities (COSLA) that action is needed now to encourage investment in the North Sea oil and gas industry needs to be heeded by our politicians.


As Sue Bruce, Aberdeen City Council&rsquo;s Chief Executive, pointed out, it is quite clear that the Norwegian Government is investing heavily in their strategy to position Norway as the leading energy hub in Europe -- a mantle currently worn by Aberdeen.


Candidates in the general election should be challenged to give their strategy for maintaining the UK&rsquo;s position 


Anyone visiting Stavanger in Norway cannot fail to be impressed by the &lsquo;go-getting&rsquo; attitude.   There is massive investment in facilities and new infrastructure. 


Where in Aberdeen we struggle to drive from one side of the city to the other, and put up with hours of delay at the infamous Haudagain roundabout, our counterparts on the other side of the North Sea are  traversing the city on a modern transport infrastructure that includes tunnels to take traffic under the harbour.


If the UK is serious about maintaining Aberdeen&rsquo;s position as the energy capital of Europe and the world&rsquo;s number two downstream oil centre, we really need to waken up our ideas.


Otherwise, while we fiddle, we can expect to see the oil and gas focus shift across the North Sea.


That would put in question:


	&bull;	More than &pound;12 billion of revenue to the Exchequer each year.


	&bull;	The future of almost half a million oil-related jobs in the UK.


	&bull;	The &pound;35 billion that the industry contributes to our balance of payments.


	&bull;	Compromise the energy security of the UK. (75% of our prime energy needs in the UK are fed from the North Sea.)


But given the low profile that the offshore oil industry has in the UK, I have to doubt if the questions that should be asked will be asked in the run-up to the general election.


It is down to all of us to ask election candidates to spell out what their strategy is to maintain the UK&rsquo;s lead in in offshore oil and gas.
]]></content:encoded></item><item><title>Innovation&#x2c; technology and leadership theme for IoD Scotland chairman</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-03-05T10:43:16+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/55ff4663bd59d996b00cf09a6ab3579d-61.php#unique-entry-id-61</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/55ff4663bd59d996b00cf09a6ab3579d-61.php#unique-entry-id-61</guid><content:encoded><![CDATA[Innovation, technology and leadership will be the themes of Thursday&rsquo;s (March 11) IoD Aberdeen lunch, where the speaker will be IoD Scotland chairman Raymond O&rsquo;Hare.


Former director of Microsoft in Scotland, Mr O&rsquo;Hare will tell members that, to remain competitive in a difficult marketplace, business leaders must innovate, appreciate the potential of technology and provide effective leadership. 


Among the technology subjects he will explore is the current growth in social media and how businesses can turn these new communication opportunities to corporate benefit.


Commenting on the lunch, Ken McEwen, IoD Aberdeen chairman, said:


&ldquo;Raymond is an experienced leader and business manager with more than 30 years business, sales and management experience across a range of industries, including finance, public sector, utilities, aerospace and manufacturing.


&ldquo;Among the technology subjects he will explore is the current growth in social media and how businesses can turn these new communication opportunities to corporate benefit.&rdquo;


	&bull;	The IoD networking lunch with Raymond O&rsquo;Hare is in the Royal Northern and University Club, Albyn Place, Aberdeen, on Thursday (March 11) starting at 12.15 for 12.30 pm.   There are only a few places remaining, with bookings online at www.iod.com/scotland.]]></content:encoded></item><item><title>The benefits of being social</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-01-23T11:03:00+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/b22dd22d14c6e09ea8eb1b1c6720318f-57.php#unique-entry-id-57</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/b22dd22d14c6e09ea8eb1b1c6720318f-57.php#unique-entry-id-57</guid><content:encoded><![CDATA[Camphill Aberdeen City and Shire took the plunge into social media last month, with the setting up of a Twitter account and a Facebook page.   Meanwhile long-term social media exponents, The Spires, continue to see the benefits.


The beauty of Camphill is its focus on what people can do, not what they can&rsquo;t


The results speak for themselves.   In the first 30 days the Twitter account was responsible for no less than 600 clicks onto the Camphill Aberdeen City and and Shire website. 


Twitter and Facebook are now part of the public relations strategy for Camphill Aberdeen City and Shire in 2010. 


The Spires, operators of serviced suites in Aberdeen, Birmingham and Glasgow, are continuing to see the benefits from their social media campaigns. 


Breakfast at The Spires


&ldquo;By linking Twitter and our Facebook page with our website, we have been able to build up a loyal following,&rdquo; explains The Spires National Sales Manager, Craig Duguid.   &ldquo;In fact, we recently broke the 1,000 follower milestone.   That&rsquo;s quite impressive for our business as it means there are a thousand people out there who have made the effort to become followers of our flow of news, competitions, special offers and discounts.&rdquo; 
]]></content:encoded></item><item><title>How does City Square stack up?</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-02-14T13:59:19+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/913786e1ea3dc2bbc85ada831bac8530-56.php#unique-entry-id-56</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/913786e1ea3dc2bbc85ada831bac8530-56.php#unique-entry-id-56</guid><content:encoded><![CDATA[Union Street &ndash; a viaduct on huge granite arches &mdash; was built to extend the city west over the Denburn Valley.   It was the realisation of a remarkably forward-thinking vision and a breathtaking feat of civil engineering in an era of wheelbarrows, picks and shovels.


In the 20th Century, following the two world wars, there was an attempt to embark on a similar ambitious vision for the city with the publication of Granite City: A Plan for Aberdeen published in 1952. 

...	&bull;	How did we allow a &pound;250 million shopping development to be built on the railhead at Aberdeen Harbour without, apparently thinking how to link it to the city centre?


But we are only ten years into the 21st century, there is still time to make this more like the 19th century &mdash; a dynamic city where we don&rsquo;t just talk and debate grand visions, but actually do something to implement them!


The Evening Express reports that the creators of the Louvre art gallery are keen to look at City Square


...These bring forward &mdash; for the third or fourth time in 30 years &mdash; the idea of creating a five-acre civic area right in the centre of Aberdeen. 


Regrettably, this time around, the plans have been allowed to become a David v Goliath battle of words between Peacock Visual Arts and the perceived might of ACSEF, the public and private sector partnership tasked with delivering the economic plan for Aberdeen City and Shire. 


...As with most things, I think it best to put the emotional issues to one side and look at how the proposals stack up:


...	&bull;	New arts centre space on plaza level linked directly below street level to Art Gallery, Cowdray Hall and HMT, creating a cultural network.


	&bull;	Pedestrian linkage under Union Street direct to Aberdeen Station and Union Square to bring people by moving walkways and escalators to and from the city centre.


...	&bull;	Five acres of public and green space right in the heart of Aberdeen for us all to enjoy, with performance areas, iconic street art, street theatre and cafes.


	&bull;	Enclosure of the unsightly railway line and Denburn dual carriageway (with remarkable foresight the foundations for City Square are already built in to the dual carriageway). 


...But, the reality is that we all but lost the valley when the shops were built on the south side of Union Bridge in the 1960s.


City Square would build over the unsightly railway and dual carriageway to create a new civic space


In all my adult life in Aberdeen, the number of times I have ventured into Union Terrace Gardens can be counted on the fingers of one hand. 

...By contrast, if it becomes a reality I can imagine my sense of pride in taking visitors to see City Square.   I can envisage passing an hour or two lingering with them to enjoy the plaza displays, the arts centre, the gardens, street theatre and enjoying a coffee, or beer, in street cafes at the back of Belmont Street. 


I imagine it would be like the pride of my Chicago relatives who always take us to Millennium Park to enjoy the green space, admire the cityscape, and marvel at the iconic artwork including Morning Cloud (colloquially known as the Bean).


...I can imagine the sense of occasion as you arrive off a train and are whisked straight into the plaza area of this new city centre.   (A much more fitting entrance to Europe&rsquo;s energy capital, than the frankly down-at-heal Bridge Street and the back streets around the station. 

...All the more likely it is, thanks to Sir Ian Wood&rsquo;s generous offer to put &pound;50 million of  his own money back into the city that has been the launching board for his multi billion dollar international oil service business.  


...	&bull;	I am intrigued by the story in yesterday&rsquo;s Evening Express that the creators of the Louvre art gallery with its iconic glass pyramid have expressed interest in City Square.   I&rsquo;m not so sure about the organic bubbles in the notional drawings for City Square and wonder if more geometric shapes like the Louvre pyramid, or even the glass box of Apple&rsquo;s Fifth Avenue store in New York would not be better suited. 
]]></content:encoded></item><item><title>Toyota&#x2019;s problems show how crises can devalue a brand</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-02-09T15:53:25+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/f035b0bef9f287c12c0719100072bb6d-55.php#unique-entry-id-55</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/f035b0bef9f287c12c0719100072bb6d-55.php#unique-entry-id-55</guid><content:encoded><![CDATA[It might have been Volkswagen that actually used the advertising slogan &ldquo;if only everything in life was as reliable as a Volkswagen&rdquo;.   But, in terms of public perception, it could have been Toyota &ndash; at least, until now.


Toyota&rsquo;s image was as a manufacturer of, possibly not the most exciting family cars, but ones that were utterly reliable and dependable. 


In a matter of weeks, however, that reputation has been badly dented. 


...Brand Finance, who run an influential ranking of the world&rsquo;s leading brands, until recently rated Toyota as the ninth most valuable brand in the world.   It gave Toyota an AAA rating with a value of $27 billion.   Already they have chopped 10% from this value and downgraded it to an A rating, with the warning that the recall issues could end up with a total 25% reduction in the valuation.


As I have said in this column before, it takes years to build a company or brand reputation.   But, that reputation can be severely damaged in just weeks, or even hours and minutes. 


It was in November last year that reports began to circulate widely in the US media about problems with the throttle pedal sticking on some Toyotas. 


The media coverage gave the impression the company was trying to downplay the issue.   Some sectors of the media then adopted a campaigning stance in an apparent attempt to push Toyota into action. 

...But, other international markets &ndash; notably here in the UK &ndash; appeared to be left hanging. 


...Again &ndash; rightly or wrongly &ndash; the impression presented in the media was of a company dithering, apparently reluctant to acknowledge the scale of the problem.   It was not until early February that Toyota placed full-page advertisements in UK newspapers to explain the situation to customers. 


While the clamour about this sticking accelerator issue was reaching its crescendo, as so often happens, Toyota was hit by a second whammy. 


Reports began to emerge of a possible brake problem on the latest Prius model.   Once again, the media presented the impression of a company reluctant to accept the scale of the problem, then being pushed into making a decision &ndash; rather than leading the response.


In 2009 more than half a million cars from various manufacturers were recalled in the UK and barely any negative coverage ensued.   Clearly something has gone wrong with the crisis plan this time.  


One of the benefits of an effective plan is that it will help the company to identify when they have a serious issue, to determine its scale and implications and then to make the decision to implement prompt and decisive action. 


In the apparent absence of a prompt response, Toyota customers were left harbouring doubts about whether their cars were safe to drive or not. 

...In an ideal world it is better to bite the bullet and make an immediate comprehensive announcement. 


That way the organisation can put the negatives behind them as soon as possible and begin to concentrate on the vital job of rebuilding the damage to their reputation.
]]></content:encoded></item><item><title>One bark for Labour&#x2c; two for Conservative</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-02-02T09:40:42+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/3473e15cc380a7d8978f4f4d06fa1582-53.php#unique-entry-id-53</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/3473e15cc380a7d8978f4f4d06fa1582-53.php#unique-entry-id-53</guid><content:encoded><![CDATA[With the looming General Election, things have obviously got a bit desperate at the House of Commons.   The Speaker has started sending out letters to encourage future voters to register.   But something seems to have gone a little awry with the system.


One of these letters arrived addressed to Alba McEwen. 


Alba McEwen &ndash; looking forward to her first vote


In his letter to Alba, John Bercow says: &ldquo;Once you turn 18, not only does your opinion matter, it counts&rdquo;.


Oh, well, Alba just another five years until we get to take you along to the polling booth.   Remember the code?   One bark for Labour, two for Conservative, three for Lib Dems and four for SNP. 
]]></content:encoded></item><item><title>More evidence of distorted view of North Sea oil</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-01-25T09:53:54+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/c7b835b2bca6e876fd65b177f9a5a608-52.php#unique-entry-id-52</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/c7b835b2bca6e876fd65b177f9a5a608-52.php#unique-entry-id-52</guid><content:encoded><![CDATA[Watching Jonathan Dimbleby&rsquo;s otherwise excellent programmes on Russia.   He was at a BP base in Siberia when he drew a contrast between the industry there and the oil and gas industry in the UK.


"For Britain oil was a tiny part of our wealth,&rdquo; he stated.


Wrong on two counts, I believe.   Firstly, North Sea oil and gas was not a tiny part of our wealth by any measure I know.   Secondly, North Sea oil and gas is most certainly not in the past tense. 


His fellow TV commentator Andrew Marr has a very different view.


&ldquo;Without oil the great squeeze and shake out of the economy might very well have broken the back of the government,&rdquo; Andrew Marr asserted in his Modern History of Britain.   &ldquo;So what was achieved by all the roustabouts, engineers, divers, pilots and the financiers was epic and central.&rdquo;


Marr went on to lament the lack of recognition for the role of the industry in the UK economy.   &ldquo;It's as if an attempt was made to airbrush this industry out of Britain's national story &mdash; which would be shameful,&rdquo; he said.


Has Jonathan Dimbleby been a victim of that airbrushing?   Or does he really think that oil and gas in the North Sea was that insignificant?


Let&rsquo;s look at the &ldquo;tiny part&rdquo; that oil and gas plays in the wealth of the UK:


	&bull;	In terms of GVA (gross value added) North Sea oil and gas is probably the UK&rsquo;s biggest industry


	&bull;	It is estimated to support half a million quality jobs in the UK.


	&bull;	North Sea oil and gas meets 75% of the UK&rsquo;s prime energy needs and that is expected to rise to 80% by 2020. 


	&bull;	The UK remains a bigger oil producer than Kuwait.


	&bull;	It contributes &pound;35 billion per annum to the UK balance of trade.


	&bull;	The annual tax take is between &pound;9 and &pound;12 billion. 
]]></content:encoded></item><item><title>City Square aims to put the heart in Aberdeen</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2010-01-07T18:34:52+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/8a19e9d0b3c52aac99ba64b80b8c780e-50.php#unique-entry-id-50</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/8a19e9d0b3c52aac99ba64b80b8c780e-50.php#unique-entry-id-50</guid><content:encoded><![CDATA[Plans to transform part of Aberdeen&rsquo;s city centre into a large public open space, or civic square, have taken a step forward with the unveiling of a new name and identity for the plan.   The City Square, would open off Union Street and build a new public space over Union Terrace Gardens and the Denburn.


The vision is described on the City Square website as &ldquo;a destination that is inspiring in its design with visible and accessible green space at street level that becomes an enjoyable, focal point for everyone to meet and gather&rdquo;.


This is not the first time, of course, that these plans have been put forward.   I can remember writing articles about a similar proposal in the 1980s.   The plans were then dusted off as a millennium project.   This time, though, they have the backing of ACSEF and Aberdeen businessman Sir Ian Wood, who has pledged to part fund the project.


The idea is that building the City Square would reclaim more than five acres of space at street level, right in the heart of the Granite City &ndash; building over the sunken Union Terrace Gardens, the adjacent railway and dual carriageway. 


In this space the project team envisage a contemporary arts centre, with a public open space incorporating landmark sculpture and public art.   The initial plans include water and lighting features that would excite the eye both day and night. 


There would also be performance and plaza areas, gardens and a children&rsquo;s play area.   It would also be an ideal area from which to enjoy the granite architecture of Union Terrace, Rosemount and the Cowdray Hall, war memorial and Art Gallery. 


By building across from Union Terrace to Belmont Street, it is envisaged that the back of the buildings on the east side would be ideal to create a cosmopolitan cafe area overlooking the square. 


The concourse level below the square would provide linkage to the bus and rail stations, The Green and the Union Square retail development.   It is envisaged that the concourse would also accommodate arts space, indoor events and attractions celebrating the heritage and industries of the region. 


It would good to think that this time we could set down a marker that the 21st Century is going to be another &lsquo;golden age&rsquo; for Aberdeen.   We have had too much talk and too little action in the 20th Century.   Union Street did not get the go-ahead at the end of the 18th century by shying away from the scale of the challenge. 


This time it is time for action.


Or as the City Square website says.   This time. 

...	&bull;	Public consultation on the proposals starts on January 11.   There is also a petition to which you can support to ask Aberdeen City Council to support the plan.   You can follow the news on Twitter at twitter.com/thecitysquare and on Facebook.]]></content:encoded></item><item><title>What happened to our oil wealth?</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-12-14T09:22:55+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/7b23c574dcc2ea5e1d51f05906bb5bb0-46.php#unique-entry-id-46</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/7b23c574dcc2ea5e1d51f05906bb5bb0-46.php#unique-entry-id-46</guid><content:encoded><![CDATA[For 40 years Aberdeen has been the principal base for the North Sea oil and gas industry.   Indeed, it is now one of the global centres of excellence and is recognised as an upstream oil centre that ranks second only to Houston in Texas. 


But how long can we sustain that position?


There seems to be little enthusiasm for the oil and gas industry in the UK.   Despite the widely recognised view that North Sea oil and gas saved the UK economy in the 1970s &ndash; as Andrew Marr pointed out &ndash; it seems almost as if there has been a long-running and extraordinary drive to belittle its economic importance, Could it be that Westminster did not want to fan the fire of Scottish nationalism by admitting to the economic significance of the oil and gas offshore?


Will the sun set prematurely on the UK oil and gas era?


Even now we seem to be sleep-walking into a situation where:


	&bull;	Billions of barrels of oil (estimated to be almost half the total already extracted in the past 40 years) may be left untouched. 


	&bull;	We rely on various regimes in the east to keep our supply taps open (assuming we can afford to buy their oil and gas).


When some 75% of the UK&rsquo;s prime energy needs are fed from the North Sea and 500,000 quality jobs in the UK depend on the industry, that is surely a prospect we must avoid at all costs. 


Look at the other side of the North Sea for a very different example of how the North Sea bonanza has been handled. 


	&bull;	The Norwegian oil and gas sector is buoyant. 


	&bull;	More and more of the major players in global offshore oil and gas technology and services are moving into Norwegian ownership. 


	&bull;	Norway is investing heavily in new oil and gas facilities.


	&bull;	The infrastructure of Norway&rsquo;s oil capital, Stavanger, puts the infrastructure in Aberdeen to shame. 


Not only is Norway seeing the benefit of an enlightened immediate view, it has also ensured that its oil industry will bring long-term economic benefit.


Norway started an oil and gas fund in the early days of the North Sea industry.   The Norwegians estimate that their oil fund will grow over the next ten years from $430 billion to $850 billion. 


By contrast, on this side of the North Sea we have no such nest egg.   Indeed, our national debt in November 2009 was a staggering &pound;829.7 billion and on public services we continue to spend &pound;247 million per day more than we earn. 


It seems obvious that successive governments have looked on North Sea oil as simply a short-term cash cow to support their spending plans, with no thought to building a long-term benefit. 


Not only do we now have little to show for the what Andrew Marr called the &ldquo;epic&rdquo; achievements of the oil and gas industry, anyone looking over to the other side of the North Sea can see that Stavanger is overtaking Aberdeen and the United Kingdom. 


Are their sights set on taking Aberdeen&rsquo;s crown as Europe&rsquo;s energy capital?
]]></content:encoded></item><item><title>One year on there&#x27;s no end to the gloom</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-12-11T08:47:57+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/bead905805e9041d4e3860f8f906477e-45.php#unique-entry-id-45</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/bead905805e9041d4e3860f8f906477e-45.php#unique-entry-id-45</guid><content:encoded><![CDATA[I was preparing the traditional review of the year for yesterday&rsquo;s IoD Aberdeen committee Christmas dinner and looked out the notes for 2008.   I realised that I could almost have got away with delivering the same messages.


In December 2008 we had already been forced to recognise that the &lsquo;Credit Crunch&rsquo; was much more than a blip.   It was going to be a full-blown recession and probably one of the deepest we have seen in more than a generation. 


Last year, I had referred to the chamber breakfast on the economy in November 2008.   The first speaker, Nick Parsons of nabCapital, had explained how he had made a few checks about the venue and the event before agreeing to speak:


	&bull;	Did the function room windows open?


	&bull;	Was the event to be held in a ground-floor function room?

	&bull;	Were there to be knives on the breakfast tables?

Well, 12 months on, the economic news is still gloomy as ever. 


Against that background, I did have a wry smile while watching The Scottish Conspiracy on BBC this week.   The programme talked about how North Sea oil saved the UK economy in the 1970s.   They also presented the quote from then government adviser Gavin McCrone. 


In a memo, just released under the 30-years rule, he had said that &ndash; if the nationalists had got their way &ndash; Scotland would &ldquo;tend to be in chronic surplus to an embarrassing degree&rdquo;!

Well, instead of being embarrassingly in surplus.   Scotland and the UK are embarrassingly deeply in the red as we head towards 2010. 


The survivors of this tough economic environment will be those that invest in their brands. 


Or as Doug Leone, of Sequoia Capital puts it; &ldquo;In a downturn, aggressive PR and communications strategy is key&rdquo;.
]]></content:encoded></item><item><title>Good transport links are vital</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-11-18T12:45:45+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/bd75089ae823d53b92c86daf6ee17fa9-40.php#unique-entry-id-40</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/bd75089ae823d53b92c86daf6ee17fa9-40.php#unique-entry-id-40</guid><content:encoded><![CDATA[Good transport links have been at the centre of Aberdeen&rsquo;s success over the years. 


Traditional trading links with the Low Countries in previous centuries, depended on good sea links.   More recently, Aberdeen was chosen as a base by North Sea oil and gas companies, again because of its transport links. 


Will the new Forth Bridge ease congestion and provide for future growth?


That is why those of us who have lived and worked in this region for many years are a bit sensitive about the whole subject of transport.


	&bull;	We have to contend with greater distances to market.   So any increase in fuel price hits disproportionately on our economy.   It directly damages the competitiveness of our business and industry. 


...Delays due to poor transport infrastructure adds hours (and thereby cost) to the time taken for goods to get to market, or people to get to London, Houston, or Kazakhstan.


There is therefore a twinge of concern that I looked at the map of the suggested high-speed train routes in the UK.   The lines stopped at Edinburgh and Glasgow.


Not that getting to Edinuburgh or Glasgow in three hours wouldn&rsquo;t be an advantage for those of us who live and work in the Aberdeen area.   But, with a finite pot of money for transport, does it mean that our need to faster train links will sit on the back burner for years longer?


There would be a real irony in being able to get from London to Edinburgh by train, in three hours and then having to spend a further three to get onward to Aberdeen!


On the roads front there are concerns about the replacement Forth Bridge and the Aberdeen by-pass.   Both are critical to the economy in North East Scotland and, therefore, vital for the national economy. 


I do have reservations about the current Forth Bridge proposal.   I cannot work out how replacing a two-lane carriageway bridge with a two-lane carriageway bridge is going to improve traffic.   For that amount of money I would be hoping for something that was going to ease current congestion and allow for future traffic growth.


Closer to home there are great concerns about the Aberdeen by-pass. 


The SNP Government is committed to delivering the Aberdeen Western Peripheral Route by 2012.   But that is now only two years away! 


Ask a civil engineer if 28 miles of near motorway standard road can be delivered in that timeframe and you will almost certainly get raised eyebrows and a look that speaks volumes.


After 40 years of supporting the industry that has underpinned the economy of the UK, we now need some reassurance that the commitment to investment in our transport infrastructure is real, genuine and will be delivered on time. 
]]></content:encoded></item><item><title>You need to know what people are saying about you</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-11-04T13:18:03+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/833bba782177efff7c4ab98399260624-38.php#unique-entry-id-38</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/833bba782177efff7c4ab98399260624-38.php#unique-entry-id-38</guid><content:encoded><![CDATA[In some of my recent blogs I have talked about the growth of social media and how mass communication power is shifting from organisations with editorial control and into the hands of individuals armed with nothing more than a mobile phone. 


So, given the communication power that these individuals wield, how do you know what people are saying about your company on social media channels?


...The internet is so essential to me that I jumped in the car and drive the 25 miles into town to my other desk, so that I could at least be productive. 


As I was setting up, I put a quick message on Twitter about how frustrating it was to lose my connection, adding &ndash; in fairness to BT &ndash; that this was the first substantial break for more than a year. 


I was amazed when, within minutes, BTCare responded on Twitter asking for all the details so they could find out more about the outage for me.


In the past I have had occasion to rant about the difficulty of communicating with BT, but this amazed me. 

...As I have said before, any sensible business needs to track customer service, regulation, competition and legal issues that may affect them.   As part of that you need to know what people may be saying on Twitter, in blogs, on You Tube or any of the other social media.


...There are organisations that will provide you with comprehensive monitoring, often as an extension to their monitoring of conventional media. 


But there are some simple measures you can implement at no cost to provide a reasonable level of monitoring. 


...Brainstorm the search terms that would bring up any issues you want to monitor. 

...Go to www.google.com/alerts and set up an alert for each search term. ...  Personally I would suggest an RSS feed and use a news aggregation service like the free Google Reader reader.google.com) to gather and read the feeds. 


Even if you have no intention of Twittering your thoughts to the world on a regular basis, the next step is to go to www.twitter.com and set up an account.   If you are customer-facing, you might even want to take a leaf out of BT&rsquo;s book and name it as a customer care account, like BTCare.   You can then send either an open, or direct (with a capital D before the username), response to any issues.


Once you have your account opened, put in your search terms in the search box on the right.   For each term, select the RSS feed (at the bottom of the column), adding each to Google Reader, or your chosen news aggregator.  


You can then add any other RSS feeds you want into your news aggregator. 

...It links with Google Reader and means that you can skim through the summaries in &lsquo;down time&rsquo; away from your desk. 


Mark all items you want to scrutinise with a star (opening the stories on Newsstand is slow). ...  When you are back at your computer, click &ldquo;Starred items&rdquo; in Google Reader and you will see the stories you want to follow up. 

...It was exactly this simple, easily set-up system that allowed us to spot an issue for a client recently. 

...I make no pretence that this approach is a substitute for more sophisticated monitoring, but it is, at least, quick, simple and completely free. ]]></content:encoded></item><item><title>Offshore Europe dispels any gloom</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-09-08T20:26:25+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/bcf235fbe4ff4ea5d276fe631c97e7a3-32.php#unique-entry-id-32</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/bcf235fbe4ff4ea5d276fe631c97e7a3-32.php#unique-entry-id-32</guid><content:encoded><![CDATA[When the organisers said that this year&rsquo;s Offshore Europe was going to be the best yet, I must admit to some nagging doubts.   We are, after all, in the worst recession since the Great Depression.


But, within seconds of walking into the vast halls of Offshore Europe today all thoughts of gloom and doom are dispelled.   This is a vibrant, show that exudes confidence and enterprise. 


The statistics are impressive.   At 22,620 square metres of exhibition space, Offshore Europe 2009 is 11% bigger than the last of the bi-ennial shows in 2007.   All the indications are that 2009 will also break the 2007 record of 40,179 visitors. 


It took us a full two hours to do our quick recce walk around exhibition &ndash; and that was with only very minimal meeting and greeting on the way.   There are four massive temporary halls in addition to the main arena of the Aberdeen Exhibition and Conference Centre. 


What is deeply impressive is the international focus on Offshore Europe as a world showcase.   Among the international pavilions are China, Western Australia, Spain, Italy, France, Germany, Denmark, The Netherlands and Norway.


It seems that governments around the world have recognised that Aberdeen is the place to be. 


If only our own governments and politicians reflected the same recognition of the Aberdeen&rsquo;s international role as a global technology centre and the future potential of the industry.   They should do.   North Sea oil and gas is expected to contribute &pound;30 billion to the UK balance of payments!


There is still enormous opportunity in the North Sea.   Surprisingly, the UK ranks us as a bigger oil producer than Kuwait and North Sea oil and gas produces 75% of the UK&rsquo;s prime energy needs.   There is as much oil still left out in the North Sea as has been produced in the past 40 years (albeit that what remains is going to be more difficult to reach).


It&rsquo;s time to dispel the myth that the North Sea is in its twilight years. 


Given government support and encouragement, the industry has many years left and our technology has a ready market around the world &ndash; from China and Australia, to the Caspian Region, Middle East, Africa, Europe and the Americas. 
]]></content:encoded></item><item><title>Learn lessons from UK parliament and banks</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-08-29T10:15:50+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/b77e07cc95758ec0521af8c907d639a2-29.php#unique-entry-id-29</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/b77e07cc95758ec0521af8c907d639a2-29.php#unique-entry-id-29</guid><content:encoded><![CDATA[This summer PoliticsHome and PR Week joined forces to unveil the first Reputation Index, tracking the reputation of 50 top political brands in the Westminster corridors of power.


Right up at the top of the poll was Marks & Spencer, closely followed by Google, then Cancer Research. 


No surprise that down at the other end of the scale were most of the banks.   HSBC came out with a positive rating, but Barclays, Lloyds Group and Royal Bank of Scotland were all well into the negatives &ndash; RBS taking bottom slot. 


Parliamentary copyright images are reproduced with the permission of Parliament


I couldn&rsquo;t help wondering where the UK Parliament itself would rank in any public reputation index?


Like most citizens I watched the unfolding saga of MP&rsquo;s expenses aghast that people whose very job is to represent our views, could prove themselves to be so out of touch with the public mood.   Even taking the ridiculous moats and duck islands out of the equation, here were people in all sincerity trying to justify why they should be allowed to use my money to improve their homes!


But behind the obvious inability of some MPs to empathise with the public they represent, there are serious questions about the reputation management procedures in the UK Parliament. 

...Is there an issues management plan? 

...After all, the ticking time bomb that was Westminster expenses shouldn&rsquo;t have been hard to spot.


Ten years ago, when setting up the Scottish Parliament, it was Westminster that recognised that the their own expenses system was not accountable enough and implemented a new system for Holyrood.   Their big failure was to forget to take the next logical step and put right the faults in Westminster! 


There are lessons for all organisations in what happened both at the banks and at Westminster. 


...But they can be destroyed in matter of days, minutes or even seconds. 


What can we do to reduce the risk of reputation melt-down? 


Wise organisations will have an established issues management group. ...  Its members will be selected on the basis that they are alert, inquisitive, analytical and challenging. 


Their role is to operate the organisation&rsquo;s early warning system, scanning the horizon for potential issues that they may have to respond to. 


...	&bull;	A potential new competitor intent on moving in on the market

...The issues should be tracked (usually on a matrix system) and categorised.   Don&rsquo;t forget &lsquo;slow burn&rsquo; issues (like Westminster&rsquo;s expenses, or the banks&rsquo; toxic loans) that may flare up at some time in the future.


When the issues management group identifies any potential flare-up, the important rule is not to delay.   Move the tracking and monitoring systems (media and internet) into top gear and alert the crisis management team to prepare your response. 
]]></content:encoded></item><item><title>Don&#x27;t cut the marketing 2</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-07-15T14:49:12+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/c52dfa741a9c59f4b0b915b810de7c02-25.php#unique-entry-id-25</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/c52dfa741a9c59f4b0b915b810de7c02-25.php#unique-entry-id-25</guid><content:encoded><![CDATA[Some advice from others on surviving the recession to become a stronger brand ready for the upturn.


Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis. 


CBSMarketwatch


In a downturn, aggressive PR and communications strategy is key.


Doug Leone, VC, Sequoia Capital - Silicon Alley Insider


When your budgets are under pressure, don&rsquo;t make the wrong cuts


It&rsquo;s incredibly important to be risk-takers in the economic climate we&rsquo;re in, when people have a tendency to pull back.   In economic times like these, you don&rsquo;t hunker down and go in the bunker.


Michael Mendenhall, senior vice president and chief marketing officer at Hewlett-Packard New York Times


Ramp up PR and marketing communications aggressively. 


Marketing Sherpa, (summary of Sequoia Capital presentation takeaways)


Don&rsquo;t go to the ledge.   Don&rsquo;t let the urgent overwhelm the important.   It&rsquo;s very easy now to panic, and we cannot panic.   Invest in your brands now, especially in these dry times.   The easiest thing is to shut down, and that&rsquo;s the worst thing. 


Joseph V.   Tripodi, chief marketing and commercial officer, Coca-Cola New York Times
]]></content:encoded></item><item><title>Social media proves its power again</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-07-13T15:50:19+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/109fde52dd8e7eb2e85114aa69dcbd0b-24.php#unique-entry-id-24</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/109fde52dd8e7eb2e85114aa69dcbd0b-24.php#unique-entry-id-24</guid><content:encoded><![CDATA[Previously in this blog I have highlighted how social media has put mass communication into the hands of individuals equipped with nothing more than a mobile phone. 


	&bull;	Twitter users were the first to beam news and pictures of the ditching of the US Airways flight in the Hudson River around the world, at good 15 minutes before the news helicopters arrived on the scene. 


	&bull;	More recently Twitter, Blogs and YouTube were used to communicate to the world what was going on inside Iran in the aftermath of the presidential election.   Despite Iranian authorities attempts to suppress this internet news, both sides used their global potential to communicate their story to the world. 


Pretty impressive for internet tools that some people still dismiss as nothing more than a means for bored teenagers to while away time, telling a disinterested world that everyone hates them. 


Armed with nothing more than a mobile phone, anyone can break news and distribute photos and video around the world.


The most recent example of how social media can actually set the news agenda comes from the stricken cruise ship Marco Polo. 


As it docked at Invergordon, it became clear that a number of passengers and crew had fallen ill with the norovirus.


A woman passenger on the cruise ship started sending news on Twitter within hours of the death of an elderly passenger (who had other medical problems).   That news was picked up by BBC Scotland and the cruise ship operators had a full blown crisis management issue to handle.  


This is yet another wake up call that corporate communications strategies must be revised to take account of both the opportunities and the reputation risks that can result from social media. 
]]></content:encoded></item><item><title>ACSEF maps out vision for the future</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-06-12T10:02:23+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/84bcea9b8fec396003d91c3a7b3eba7d-23.php#unique-entry-id-23</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/84bcea9b8fec396003d91c3a7b3eba7d-23.php#unique-entry-id-23</guid><content:encoded><![CDATA[At yesterday&rsquo;s ACSEF Economic Summit, the chairman, Tom Smith, admitted that he is fond of saying that this region has had &ldquo;more visions than Joan of Arc&rdquo;. 


...Then, having switched to the PR consultancy business, I became part of the Communications Task Force for the Grampian Initiative. 


...As Sue Bruce, the new Chief Executive of Aberdeen City Council said yesterday: &ldquo;there is a narrow line between vision and hallucination&rdquo;.


...North Sea oil and gas has made Aberdeen City and Shire very successful, but they have also made it vulnerable


For a start, the board of ACSEF has a majority representation from the business community.   These, after all, are the people who have made the local economy the success that it has been in the past 40 or so years. 

...At a previous ACSEF economic summit, the Greater Houston Partnership representative talked about that as a huge benefit.   But, it was Sir Ian Wood who pointed out, at yesterday&rsquo;s meeting, that Aberdeen&rsquo;s success had also made it vulnerable. 


While the oil and gas economy has developed and grown to the point where the North Sea industry is meeting 75% of the UK&rsquo;s prime energy needs (and far from declining this is expected to grow to 80% by 2020), the traditional business sector in Aberdeen has suffered. 


...Starved of support, traditional industries, have been unable to compete with wages in the oil sector. 

...But, as Sir Ian pointed out &ndash; be it in 25 years or 50 years &ndash; Aberdeen will be in a weak position unless governments and the local community plan ahead now.


...Around 40% of the output of the 300-plus energy companies based in this area, is exported. 

...This success is underlined by Aberdeen City and Shire&rsquo;s status as the third most productive region in the UK, in terms of GVA (gross value added) per head.   The region also has the headquarters of a third of Scotland&rsquo;s top 100 companies. 


...As a result government investment in Aberdeen City and Shire has been conspicuously lacking. 


Sarah Boyack, then Minister of Transport, famously told us that, if we wanted a by-pass round Aberdeen then we would have to pay for it ourselves.   (Notwithstanding, that virtually every other city in Britain had already had already had this essential bit of transport infrastructure built for them using public money!) 

...Two years ago, the current Transport Minister Stewart Stevenson phoned me in my role as chairman of IoD Aberdeen to assure me that &ndash;although the Scottish Government were announcing the road&rsquo;s completion date was being put back to 2012 &ndash; it was a firm commitment.


With only three years to go to the opening date for the new 28-mile road, there were concerns at yesterday&rsquo;s summit that the 2012 pledge looked very optimistic. 


...With the current economic turmoil and gloomy news about government borrowing, public spending seems likely to be constrained for many years.   Sir Ian Wood may have pledged &pound;50 million of his own money for the new city centre development. 

...We can wring our hands and complain that Aberdeen City and Shire has been at the core of the industry that has bolstered the economy of UK plc for the past 40 years and assert that now it is the time for payback. 

...Tom Smith, Chairman of ACSEF, floated the idea at yesterday&rsquo;s summit, for a 1% addition to the business rate to fund its programme.   Clearly, this is the worst of all times to be seeking business support for an increase in their basic costs.
]]></content:encoded></item><item><title>Plans for Aberdeen&#x27;s new city centre revealed</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-06-05T11:38:56+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/119f994baf4014fe22c85e1a6d0bc5f3-21.php#unique-entry-id-21</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/119f994baf4014fe22c85e1a6d0bc5f3-21.php#unique-entry-id-21</guid><content:encoded><![CDATA[Today, the wraps come off the initial plans for the transformation of Aberdeen City Centre.   The proposal would create a new six-acre civic space as a focus for the city as it aims to keep its role as one of the world&rsquo;s premier energy centres. 


The plans are the 21st Century equivalent of the amazing foresight that &ndash; in the dying days of the 18th century &ndash; envisaged a grand new main street spanning the Denburn Valley on granite arches up to 40 feet and &ndash; in the early days of the 19th century &ndash; turned the vision into reality. 


The 21st century plans are equally ambitious. 


The plans to build over Union Terrace Gardens and create a huge civic square at street level were first unveiled in the 1980s.   They re-emerged as an unsuccessful Millennium proposal. 


Now they have resurfaced again, thanks to the pledge from Sir Ian Wood, who has transformed his long-established family business, the Wood Group, in Aberdeen into a global player in the oil and gas industry.   Sir Ian has pledged a personal contribution of &pound;50 million to the project.


The balance that needs to be found to make the dream a reality is around &pound;90 to &pound;100 million.


Trying to find that sort of investment in the depth of a recession is difficult, but we must do all we can to ensure that it happens.


	&bull;	Union Terrace Gardens, sandwiched in the valley between the railway line and a dual-carriageway road, is not the asset for the city that it should be.


	&bull;	Because of the steps that have to be negotiated to get in and out, few people make use of this prime civic space. 


	&bull;	The noise from the road and railway spoil the peacefulness of the haven.


	&bull;	Worse, the park is actually a physical barrier to pedestrian flow in the city centre. 


Union Terrace can be the iconic development that helps to put Aberdeen on the map as a vibrant international energy city and &ndash; along with the Trump International Golf Links Scotland &ndash; a world city that is a &lsquo;must visit&rsquo;.]]></content:encoded></item><item><title>Securing Aberdeen&#x27;s role as energy centre</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-05-15T14:14:25+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/81b04e8ae017e97be3f1e3fbc37e5678-17.php#unique-entry-id-17</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/81b04e8ae017e97be3f1e3fbc37e5678-17.php#unique-entry-id-17</guid><content:encoded><![CDATA[At our IoD Aberdeen lunch yesterday, three business leaders involved in Aberdeen City and Shire Economic Future presented their vision for the future development of the region.   Tom Smith, Chairman of ACSEF, said that Aberdeen had to secure the position as eastern hemisphere energy centre, matching the role that Houston provides in the USA. 


Sir Ian Wood, who has built his family business into a global oil and gas services company, said that role is definitely within the region&rsquo;s grasp, but underlined the importance of people recognising it is achievable. 


To support the achievement of this goal the panel believed there were two priorities:


...	&bull;	To regenerate and improve the civic environment of Aberdeen city centre.


...He pointed to the amazing vision and engineering that created Union Street, as a granite viaduct up to 30 feet above the Denburn valley, two hundred years ago. 


He compared that with the vision that had been projected in the 1980s and again for the Millennium, to provide a civic centre for Aberdeen by raising Union Terrace Gardens to street level. 


Recently Sir Ian has rekindled interest in this vision with the offer to personally fund &pound;50 million of the project cost.


The proposed development would cover the unattractive railway and dual carriageway and transform the area into a 21st century civic plaza


...Concepts were being developed but the plan would be to raise Union Terrace Gardens to street level, building over the railway line and the Denburn dual carriageway.   Built into the valley would be two levels of car parking with potential for an undercover all-weather public space one level down from street level. 


At street level the proposal would open up the whole area, which is currently underutilised because of the access difficulties.   The new surface area would create a huge area of city centre public space, which could be landscaped to create civic squares, performance area and pedestrian linkages between Union Terrace and Belmont Street, Union Street and Rosemount Viaduct. 


Dave Blackwood pointed out that this civic area would provide a place to linger and admire what is an area with some outstanding architecture.   Currently the sunny east side of the Denburn Valley is the backs of buildings on Belmont Street.   It could be transformed into street cafes on the periphery of the new civic plaza. 


The proposed development provides a potential solution as to how to link Union Square and Aberdeen Station to Union Street.   Pedestrian traffic from the Guild Street area would be directed under Union Bridge.   Once on the north side of Union Street, an escalator or lift would take people right into this dramatic new city centre.   By adding parking spaces for tour buses, the city could also benefit from additional trade that it currently misses.


The presentation was a fascinating insight into the potential future for Aberdeen. 

...Just as the visionary city fathers who proposed Union Street were the architects of Victorian prosperity for Aberdeen, so this development would be a catalyst to a regeneration of Europe&rsquo;s Energy Capital.


What we need to do is to ensure that this time it actually happens.   To achieve that the government have to be persuaded that Aberdeen &ndash; too long at the back of the investment queue &ndash; needs support to help support our aim to build a future for the country&rsquo;s oil and gas industry. ]]></content:encoded></item><item><title>Some clients still have social media jitters</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-05-14T20:45:32+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/c80778e70a25ec39afd955c9a531d7fe-16.php#unique-entry-id-16</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/c80778e70a25ec39afd955c9a531d7fe-16.php#unique-entry-id-16</guid><content:encoded><![CDATA[The talk in the public relations industry at the moment is very much about social media and their role in the future of corporate communications. 


But, no matter how convinced we may be that social media can play a key role in particular public relations campaigns, many clients are not yet ready to take the plunge. 


Some of this resistance may simply be fear of the unknown.   But much of it results from concerns about loss of control. 


For many target audiences, social media is more effective than traditional channels


As I said in my previous social media blog, the fact that mass communication now requires nothing more technical than a mobile phone potentially puts unprecedented communication power into the hands of billions of people.   The traditional editorial controls of newspapers, radio and television are by-passed. 


This is clearly a concern to clients (as, indeed, it should be).   But that legitimate concern should not be allowed to turn into a paralysis.


Indeed, one could argue that &ndash; in the absence of planned communication through social media channels &ndash; the vacuum may well be filled by misinformation. 


I will keep urging my clients to keep an open mind about potential of social media. 


SEE ALL SOCIAL MEDIA POSTS
]]></content:encoded></item><item><title>The changing world of media</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-04-16T17:48:38+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/b3ca3d9587b42cf9737b7c069a7108cd-12.php#unique-entry-id-12</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/b3ca3d9587b42cf9737b7c069a7108cd-12.php#unique-entry-id-12</guid><content:encoded><![CDATA[The world that we, the current generation, have all grown up in is changing. 


We are used to the power of mass communication being vested in television, radio, newspapers and publications.   Now, as the pace of the internet revolution shows no sign of slowing, we are seeing a real shift in that power.


Social media offers an additional means to reach mass audiences


Our new &lsquo;social media&rsquo; landscape includes new features such as blogs, websites like YouTube, FaceBook, MySpace, Bebo and the sensation of the moment, Twitter. ...  Social media websites have been at the core of campaigns that have rocked multinationals.


Some have called it the &lsquo;democratisation of media&rsquo;. 


In the past, breaking news involved journalists and editors with access to sophisticated communications networks and equipment.   Now, news events can be broadcast around the world on the internet using nothing more than a mobile phone. 


The classic example was when the US Airways flight crash landed on the Hudson River in January this year.   The first reports were circulated around the world on Twitter.   The first picture was on the web a good 15-minutes before the news channels&rsquo; helicopters were on the scene.   As 7,000 people scrambled to see the picture, the server collapsed under the strain.


Even the news media themselves are recognising the extraordinary power of this &lsquo;social media&rsquo; revolution.  


Many of them now &ldquo;tweet&rdquo; their stories on Twitter to draw people to their coverage.   Some journalists now confirm that monitoring the social media for breaking news is part of their daily routine. 


Business has to take this revolution on board too.   If effective communication with mass audiences is part of the strategy, social media must be considered.   That&rsquo;s why organisations like Microsoft now employ staff bloggers to ensure they get their message out online.   That&rsquo;s the positive aspect of the social media revolution.


But we also have to consider the downside.   The communication power in building, maintaining and enhancing reputations is moving further away from the organisations concerned. 


Whereas the traditional media had all sorts of editorial checks and controls built in, &lsquo;social media&rsquo; may not. 


Using their new mass communication power, individuals and pressure groups with their own particular agenda, can project messages around the world, while sheltering behind the relative anonymity of the web.
]]></content:encoded></item><item><title>Running out of superlatives</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-03-16T18:26:57+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/b33870d746416a079a9456d3d0b9b9c2-10.php#unique-entry-id-10</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/b33870d746416a079a9456d3d0b9b9c2-10.php#unique-entry-id-10</guid><content:encoded><![CDATA[A recent invitation to a launch event referred to it as a &ldquo;unique&rdquo; initiative that it had been &ldquo;modelled&rdquo; on another!


Hmmm.   When is &ldquo;unique&rdquo; not &ldquo;unique&rdquo;?   Well certainly, it can&rsquo;t be unique, if it is copied!   Similarly, when is &ldquo;exclusive&rdquo; not &ldquo;exclusive&rdquo;?   When it is widely available, I guess!


It&rsquo;s symptomatic of the way that we have to reach for ever more sensational language as we battle to excite our audiences.


Perhaps the most obvious example of this dumbing down of our language comes from the other side of the pond.   To our transatlantic cousins, just about everything now is &ldquo;awesome&rdquo; and sometimes even &ldquo;totally awesome&rdquo;.


&ldquo;Awesome!&rdquo;


My favourite example of that was standing in the crowd at the Epcot Center waiting for the fireworks. 


The first couple of rockets had just lit up the night sky when the woman in front gripped her partner&rsquo;s arm and exclaimed loudly: &ldquo;Gee, honey.   That&rsquo;s awesome!&rdquo; 


The fireworks display did become pretty impressive, but at that point it was definitely not yet &ldquo;awesome&rdquo;. ]]></content:encoded></item><item><title>Your reputation is a key asset</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-02-05T16:10:16+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/47f2f6ecc76195d2a713ef7e77a9e59a-9.php#unique-entry-id-9</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/47f2f6ecc76195d2a713ef7e77a9e59a-9.php#unique-entry-id-9</guid><content:encoded><![CDATA[What are the most important assets in your organisation? 

...Particularly in a challenging market place, reputation has to be right up there at the top of your agenda.   After all, this is the main reason why many people do business with you. 


Reputation is all about trust and belief in your organisation.   It is the result of a huge investment in terms of time and effort and it has been carefully nurtured, often over a period of many years.   Yet, businesses that invest in the best possible financial and legal advice, often fail to give similar priority to professional support for their reputation.  


This, despite the fact that corporate reputations are notoriously fragile.


...Remember Gerald Ratner&rsquo;s infamous speech at an IoD event in April 1991?   Referring to the low price of a silver-plated tray he explained it was &ldquo;total crap&rdquo; and added that Ratners also sold earrings that were &ldquo;cheaper than an M&S prawn sandwich, but probably wouldn&rsquo;t last as long&rdquo;. 


...Then there are the reputation risks involved in handling crises.   Following the Lockerbie disaster, Pan Am, by all accounts, put up the corporate shutters. 

...Tragically, just weeks after Lockerbie, a British Midland flight crashed next to the M1.   Immediately, chairman Michael Bishop headed to the crash location and conducted media interviews. 


...It may be difficult to imagine your business facing a dramatic crisis of this type. 

...It could be a negative campaign by a competitor, a disgruntled employee or a pressure group.   It could be a failure in your regulatory systems, or a pollution incident.   It could be a financial crisis, or a business continuity issue, such as a fire or data loss. 


What makes these particularly risky times for corporate issues and crises is the shift of communications power.   These days your reputation is often in the hands of an increasingly intrusive and often campaigning media, pressure groups and empowered members of the public.


These groups and individuals have direct access to hugely powerful mass communication through websites, blogs and online services such as &lsquo;YouTube&rsquo;, &lsquo;Facebook&rsquo; and &lsquo;Twitter&rsquo;. 

...For example, in 2006 Oxfam&rsquo;s &lsquo;YouTube&rsquo; video targeting Starbucks, because of its stance against Ethiopia&rsquo;s plans to trade mark coffee beans, attracted 50,000 viewers. 


More recently, armed with nothing more than a mobile phone, two citizen reporters broke the news of the US Airways crash on the Hudson River in New York.   The first text report on Twitter was 15 minutes before news broke on the conventional media and the first photo came from one of the passengers on a ferry, before the news helicopters even reached the scene. 


With communication power like that in so many hands, it is now more important than ever to develop and protect one of your most important assets through reputation management.  
]]></content:encoded></item><item><title>Time to focus on oil and gas</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2009-01-12T14:47:20+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/cf13feae2c64e12204fd01ce94b0a941-6.php#unique-entry-id-6</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/cf13feae2c64e12204fd01ce94b0a941-6.php#unique-entry-id-6</guid><content:encoded><![CDATA[Standing on the deck of an oil platform in the North Sea, Andrew Marr glared into the camera lens.  


&ldquo;Without oil the great squeeze and shake out of the economy might very well have broken the back of the government,&rdquo; he asserted.   &ldquo;So what was achieved by all the roustabouts, engineers, divers, pilots and the financiers was epic and central.&rdquo;


..."And yet, barely a word about it appears in Margaret Thatcher's memoirs or those of most other ministers.   It's as if an attempt was made to airbrush this industry out of Britain's national story - which would be shameful."   Andrew Marr speaking of the Thatcher era in his History of Modern Britain on BBC TV 


It does seem extraordinary how North Sea oil and gas still seems to be constantly downplayed.   Yet, as an industry it provides 75% of the UK&rsquo;s prime energy needs.    Far from being a declining industry, the forecast is that this will rise to 80% by 2020. 


It's almost as though politicians want to hide our involvement with fossil fuels.   Yet our global position in this worldwide industry is something in which we should take great pride.


The UK is actually a bigger oil producer than Nigeria, Indonesia or even Kuwait and it is estimated that more than 40% of the total oil reserves n the North Sea still remain to be produced. 


If these were not reasons enough put the oil and gas industry pretty far up our economic priorities, the industry supports more than half a million quality jobs across the UK.   It also contributes &pound;35 billion per annum to the UK balance of trade.


Aberdeen City and Shire is a global technology centre for the oil and gas industry, second only to Houston.   It is said there are 300 international companies based in this area.   Their executives treat commuting to their overseas offices in the USA, the Middle East, Africa, Asia or Australia as so commonplace that it is no more notable than our drive to the office.


More than anything, what this industry currently needs is an increase in the oil price.   Last year, with oil at over $150 a barrel, the oil industry was investing in the future.   Now with prices bumping along below $40 a barrel against the background of a recession, the case for investment is weak. 


But we only have one shot at extending the life of the North Sea fields and securing the UK energy supply for the future.


We need to start talking up our oil and gas industry, presenting its reality as a major producer and a global leader in technology developed on the back of a vibrant home market. 


We only have a very short period in which to secure the future and &ldquo;anchor&rdquo; the industry in this country. 


...No unauthorised reproduction without full acknowledgement of source. ]]></content:encoded></item><item><title>In difficult times internal communication is critical</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2008-12-12T09:24:12+00:00</dc:date><link>http://www.kenmcewen.com/blog/files/ac7aff83d742bc79513c20009ae06bc3-5.php#unique-entry-id-5</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/ac7aff83d742bc79513c20009ae06bc3-5.php#unique-entry-id-5</guid><content:encoded><![CDATA[We cannot turn on the television, or pick up a newspaper without more news of economic doom and gloom.


With talk of businesses closing and redundancies, it is important to keep your people informed. 


	&bull;	What is the current situation for the organisation?


	&bull;	What are the challenges we face? 


	&bull;	What is our strategy to overcome them?


	&bull;	What is each individual&rsquo;s role in helping the business succeed in a tough environment?


All too often we see the internal communications agenda driven by the cold, legalistic requirements of HR departments and employment lawyers.   The result is a climate of fear, concern and depression.


An internal PR agenda must be driven by honesty and integrity.   But it aims to ensure that people understand the issues, what is being done to tackle them and what their role is in facing any potential challenges.


It&rsquo;s a balance between painting the true picture (which may not be that rosy), fulfilling any HR or legal agenda, but giving your people a vision of a future they can believe in, rally round and work towards.   They also need a clear understanding of their role in achieving the vision. 


Time to give us a call?
]]></content:encoded></item><item><title>Tough times? Don&#x27;t cut the marketing&#x21;</title><dc:creator>ken@kenmcewen.co.uk</dc:creator><category>blog</category><dc:date>2008-10-11T15:19:45+01:00</dc:date><link>http://www.kenmcewen.com/blog/files/39a4dfdae00148c24d6ae6bd726796ea-3.php#unique-entry-id-3</link><guid isPermaLink="true">http://www.kenmcewen.com/blog/files/39a4dfdae00148c24d6ae6bd726796ea-3.php#unique-entry-id-3</guid><content:encoded><![CDATA[Faced with a need to cut operating costs when entering a period of recession, marketing is seen as an easy option for those who focus only on the immediate balance sheet. 


...Marketing is probably more important than ever when customers are scarce and budgets are tight. 


After all, it is PR and marketing that results in something that all businesses need... customer demand.   Research shows that awareness of your product or service can decline as much as 50% in a month when you fall silent.   Rebuilding that profile may cost you a great deal more at a later date. 


It may be brave to swim against the tide, to shun the obvious cuts. 

...To maintain, or even increase, your spend on PR and marketing gives your business an opportunity to stand above the competition and increase demand at the very time your competitors are cutting back and losing their place. 


You have more impact during a recession, when others have fallen strangely silent.   You may also get more for your money. 

...Not that I am advocating you snatch up bargains just because they are there.   It is amazing, but there are still businesses out there who believe they are practising good marketing by having an advertising budget and spending it willy-nilly.   Marketing and advertising butterflies could have a field day with cut-price advertising during a recession. 


But, ironically, it is the ineffectiveness of this kind of approach that encourages a perception in some quarters that marketing is expendable when times get tough. 


...You need to get close to your customers and find out their needs and desires. 


Then get the right consultancy support to develop a clear and well-defined PR and marketing strategy that focuses on the channels that will have the greatest impact.   Maximising your budget in this way helps you to build your business through the tough times and to position yourself perfectly to bask in the light that, we all fervently hope, is at the end of this particular tunnel. 


Position yourself to take advantage of the light at the end of the tunnel


McGraw Hill studied the 1970s and 1980s recessions, tracking 468 companies in the first and 600 companies in the latter. ...  The results of maintaining marketing spend were even more marked in 1981-82 than they were in the 1970s. 


Those who maintained or increased their spend were up 275% compared to just 19% for those decreased their spending. 


Another obvious step to take as we enter uncharted financial territory is to tune your marketing to market conditions.   We can be pretty confident that value-for-money will become the prime consideration for buyers. 


...All that a 'two-for-the-price-of-one' deal is certain to achieve is the devaluation of your product or service.

Instead you should add perceived value to your product or service. ]]></content:encoded></item></channel>
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