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Sir Jackie's name still linked to Pagani crash
29/03/10 13:17 Filed in: blog
It is now five days since the first reports that Sir
Jackie Stewart had been behind the wheel of the
Pagani Zonda supercar that crashed in Aberdeenshire,
producing an insurance claim of £300,000.
Following that first report, Sir Jackie’s office immediately responded stating that he had not been driving and, furthermore, he had not even been in the country at the time.
Not guilty: Sir Jackie Stewart
What this illustrates is how a story – good or bad – can spread around the world by social media. It also shows how difficult such ‘viral’ spread is to stop.
All of which underlines the importance of considering social media in any corporate communications strategy.
It pays to be prepared. Give me a call today to discuss your preparedness.
Oh, and I never believed Sir Jackie pranged the Pagani!
A good few years ago, courtesy of Ford, I was invited to a track day at Knockhill with Sir Jackie Stewart.
His crusade is for absolute smoothness in driving. Sure enough, when he drove round the track at a considerable rate of knots all you could feel was the G-forces. There was no jerking, no sudden movements, no nodding heads, just smooth, fast progression.
When it came to my turn to drive I was really nervous. But, what impressed me (in addition to his calmness sitting in the passenger seat!) was how, to show me the line for a particular corner, he leant over and steered a perfect line with just one hand!
Following that first report, Sir Jackie’s office immediately responded stating that he had not been driving and, furthermore, he had not even been in the country at the time.
No matter. In true ‘viral’ manner of social media the story is still running round the globe, despite that denial. Even today, new blogs and tweets are popping up in different languages, each presumably believing they are imparting hot news.
Not guilty: Sir Jackie Stewart
What this illustrates is how a story – good or bad – can spread around the world by social media. It also shows how difficult such ‘viral’ spread is to stop.
All of which underlines the importance of considering social media in any corporate communications strategy.
- Do you know what is being said about you?
- Do have mechanisms in place to monitor social media?
- Do you have a strategy for responding to any misinformation on the internet?
- Do you have the mechanism to respond? (Or, like Eurostar with their issues over Christmas would you find that you didn’t even have a relevant Twitter name registered?)
It pays to be prepared. Give me a call today to discuss your preparedness.
Footnote
Oh, and I never believed Sir Jackie pranged the Pagani!
A good few years ago, courtesy of Ford, I was invited to a track day at Knockhill with Sir Jackie Stewart.
His crusade is for absolute smoothness in driving. Sure enough, when he drove round the track at a considerable rate of knots all you could feel was the G-forces. There was no jerking, no sudden movements, no nodding heads, just smooth, fast progression.
When it came to my turn to drive I was really nervous. But, what impressed me (in addition to his calmness sitting in the passenger seat!) was how, to show me the line for a particular corner, he leant over and steered a perfect line with just one hand!