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Ken McEwen Public Relations
Tel +44 (0)1467 633667
ken@kenmcewen.co.uk
www.kenmcewen.com

Dedicated personal marketing and PR support from one of Aberdeen City and Shire's most experienced consultants.

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The importance of ethics in public relations

My first-ever PR textbook, the ‘Manual of Public Relations’, wasted no time in getting to the subject of ethics in public relations. It was section 1.5.

Ethics in PR Read More...
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'Yes' or 'No", which was the better campaign?

Taking my ballot paper into the voting booth on September 18, I almost felt cheated. There it was. Just one short question and a box for ‘yes’ or ‘no’.

Scotland UK jigsaw Read More...
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Will development make Marischal College more enclosed?

When Muse Developments and Aviva Investors lodged their detailed plans for Aberdeen’s Marischal Square in May this year it seemed like the developers had won, despite widespread reservations from the public.

proposed Marischal Square, Aberdeen Read More...
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Know your way round the new media landscape

One early recollection of the revolution was receiving our first internet photograph for a news story. It could hardly have been a more dramatic demonstration of the internet ‘shrinking the world’ as it was a picture of a client’s timber-frame construction project in the remote Falkland Islands.

multi channel communication Read More...
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Ethical public relations: an oxymoron?

My first-ever PR textbook, the Manual of Public Relations, wasted no time in getting to the subject of ethics in public relations. It was section 1.5.

Good and Evil Read More...
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Marischal Square: shouldn't we aim a bit higher?

It’s probably inevitable that the unveiling of the design for the proposed Marischal Square in the centre of Aberdeen has provoked a barrage of negative comments in the press.

Provost Skene's House ┬ęK McEwen Read More...
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Positive vision needed in independence referendum

We are now less than six months from arguably the biggest and most momentous decision the people of Scotland have ever had to make. Should Scotland be an independent country – yes, or no?

Scottish Saltire flag Read More...
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Not all bad news

A recurring theme across my years in public relations has been the complaint that ‘the media never want to write anything good about us’. This is usually followed up by mutterings that all they are interested in is negative news.

good news Read More...
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Has short-termism ended our ability to think ahead?

It was in 1957 that the then Scottish Secretary signed off the plan for the new bridge over the River Dee to replace the mediaeval Bridge of Dee and link to both the Ring Road (Anderson Drive) and also head west round Garthdee to the proposed Aberdeen by-pass.

1949 Granite City - A Plan for Aberdeen Read More...
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Have you embraced the changes in marketing?

In the past, marketing and advertising used to be all about grabbing people’s attention to deliver your selling message. These days, effective marketing should be more about holding people’s attention.

a community of brand ambassadors Read More...
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Extra runways in London, or move flights out of London?

A regularly recurring news item at the moment is the verbal battle between Heathrow and Gatwick about an additional runway.

air traffic Read More...
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End the delivery rip-off

I am hoping that a new bill brought forward by Sir Robert Smith, MP for West Aberdeenshire, may tackle the nonsense of hiking delivery charges to Scottish addresses.

delivery charges Read More...
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Can new city centre plan achieve consensus?

Just when it seemed that the plans for a transformation of Aberdeen city centre were about to disappear, along with Sir Ian Wood’s incredibly generous potential donation of £50 million to the scheme, along comes a new plan from Aberdeen architect John Halliday of Halliday Fraser Munro.

Union Terrace Gardens new plan Read More...
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How public are your posts?

We all know how easy it is to rush off an email in the heat of the moment, only to regret what we said as it disappears off into the internet. In times gone by, there was at least the opportunity to have second thoughts and fish the letter out of the mail room before it went.

social media privacy Read More...
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Union Terrace Gardens 11 months on

Eleven months after Aberdeen City Council administration voted against the Aberdeen City Garden Project, the council’s deputy leader Marie Boulton has suggested winding the clock back and reviving the Peacock arts centre plan for Union Terrace Gardens.

Union Terrace Gardens Read More...
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City of Culture bid doomed

The announcement that Aberdeen has failed to make the short leet for the 2017 UK City of Culture is disappointing, but not surprising.

Dundee Waterfront Read More...
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Keep it simple

Unless we make a deliberate effort to escape, we are now almost constantly bombarded with information every minute of our waking hours.

child reading Read More...
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Disappointment at new Aberdeen civic square

The good news that we were to lose the much hated eyesore that is St Nicholas House, has turned into disappointment at the proposed replacement.

Marischal Square Read More...
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Opportunity and danger for job seekers

We are in the midst of a huge change in the way we receive our news. Until very recently the power of mass communication was vested only in television companies, radio stations, newspapers and other publications.

social media network Read More...
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Reviving pride in Aberdeen city centre

After the sometimes bitter political battles over Aberdeen’s City Garden Project, the initiative by Prof Ferdinand von Prondzynski, principal of the Robert Gordon University, holds out some hope that it could restore a sense of direction for the city.

Aberdeen Town House Read More...
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