Developing your business through effective communication

Keep up with our news


Ken McEwen Public Relations
Tel +44 (0)1467 633667
ken@kenmcewen.co.uk
www.kenmcewen.com

Dedicated personal marketing and PR support from one of Aberdeen City and Shire's most experienced consultants.

Loading
CIPR member


Know your way round the new media landscape

One early recollection of the revolution was receiving our first internet photograph for a news story. It could hardly have been a more dramatic demonstration of the internet ‘shrinking the world’ as it was a picture of a client’s timber-frame construction project in the remote Falkland Islands.

multi channel communication Read More...
Comments

Ethical public relations: an oxymoron?

My first-ever PR textbook, the Manual of Public Relations, wasted no time in getting to the subject of ethics in public relations. It was section 1.5.

Good and Evil Read More...
Comments

Marischal Square: shouldn't we aim a bit higher?

It’s probably inevitable that the unveiling of the design for the proposed Marischal Square in the centre of Aberdeen has provoked a barrage of negative comments in the press.

Provost Skene's House ©K McEwen Read More...
Comments

Positive vision needed in independence referendum

We are now less than six months from arguably the biggest and most momentous decision the people of Scotland have ever had to make. Should Scotland be an independent country – yes, or no?

Scottish Saltire flag Read More...
Comments

Not all bad news

A recurring theme across my years in public relations has been the complaint that ‘the media never want to write anything good about us’. This is usually followed up by mutterings that all they are interested in is negative news.

good news Read More...
Comments

Has short-termism ended our ability to think ahead?

It was in 1957 that the then Scottish Secretary signed off the plan for the new bridge over the River Dee to replace the mediaeval Bridge of Dee and link to both the Ring Road (Anderson Drive) and also head west round Garthdee to the proposed Aberdeen by-pass.

1949 Granite City - A Plan for Aberdeen Read More...
Comments

Have you embraced the changes in marketing?

In the past, marketing and advertising used to be all about grabbing people’s attention to deliver your selling message. These days, effective marketing should be more about holding people’s attention.

a community of brand ambassadors Read More...
Comments

Extra runways in London, or move flights out of London?

A regularly recurring news item at the moment is the verbal battle between Heathrow and Gatwick about an additional runway.

air traffic Read More...
Comments

End the delivery rip-off

I am hoping that a new bill brought forward by Sir Robert Smith, MP for West Aberdeenshire, may tackle the nonsense of hiking delivery charges to Scottish addresses.

delivery charges Read More...
Comments

Can new city centre plan achieve consensus?

Just when it seemed that the plans for a transformation of Aberdeen city centre were about to disappear, along with Sir Ian Wood’s incredibly generous potential donation of £50 million to the scheme, along comes a new plan from Aberdeen architect John Halliday of Halliday Fraser Munro.

Union Terrace Gardens new plan Read More...
Comments

How public are your posts?

We all know how easy it is to rush off an email in the heat of the moment, only to regret what we said as it disappears off into the internet. In times gone by, there was at least the opportunity to have second thoughts and fish the letter out of the mail room before it went.

social media privacy Read More...
Comments

Union Terrace Gardens 11 months on

Eleven months after Aberdeen City Council administration voted against the Aberdeen City Garden Project, the council’s deputy leader Marie Boulton has suggested winding the clock back and reviving the Peacock arts centre plan for Union Terrace Gardens.

Union Terrace Gardens Read More...
Comments

City of Culture bid doomed

The announcement that Aberdeen has failed to make the short leet for the 2017 UK City of Culture is disappointing, but not surprising.

Dundee Waterfront Read More...
Comments

Keep it simple

Unless we make a deliberate effort to escape, we are now almost constantly bombarded with information every minute of our waking hours.

child reading Read More...
Comments

Disappointment at new Aberdeen civic square

The good news that we were to lose the much hated eyesore that is St Nicholas House, has turned into disappointment at the proposed replacement.

Marischal Square Read More...
Comments

Opportunity and danger for job seekers

We are in the midst of a huge change in the way we receive our news. Until very recently the power of mass communication was vested only in television companies, radio stations, newspapers and other publications.

social media network Read More...
Comments

Reviving pride in Aberdeen city centre

After the sometimes bitter political battles over Aberdeen’s City Garden Project, the initiative by Prof Ferdinand von Prondzynski, principal of the Robert Gordon University, holds out some hope that it could restore a sense of direction for the city.

Aberdeen Town House Read More...
Comments

Hard-won reputations are losers in horse meat scandal

It may have created a field day for comedians and those with Photoshop skills, but the horse meat scandal is a very serious matter that has shaken our faith in some of the country’s best-known brands.

horse bagging Read More...
Comments

By appointment to Camphill School Aberdeen

I'm delighted to report that Ken McEwen Public Relations has been appointed to handle PR work for Camphill School Aberdeen.

Camphill School Aberdeen Read More...
Comments

Don’t bury your head in the sand

Some years ago I spluttered over my cornflakes when I read a client’s name unexpectedly splashed across the morning headlines. The story suggested the business was on the brink of collapse, with the potential loss of a substantial number of jobs.

Burning business plan Read More...
Comments