The Spires builds relationships with Middle East

The Spires, operators of serviced suites accommodation in Aberdeen, Birmingham and Glasgow, is exhibiting at the Arabian Travel Market, the Middle East’s leading travel and tourism event, which opens its doors in Dubai on Tuesday, May 4.

This will be the fourth year that The Spires has exhibited at the show. Over the past three years, the company estimates it has generated £30,000 of business from its participation in the Arabian Travel Market.

In the past the company has been part of the Visit Britain stand, but for 2010 The Spires is exhibiting independently.

Commenting on their reasons for targeting the Arabian Travel Market, Craig Duguid, National Sales Manger of The Spires, said:

Arabian Travel Market

The opening event at last year’s ArabianTravel Market

“Britain is one of the most popular destinations in the Arab world. Historically Middle East visitors have chosen to travel to London. We will be saying that there is more to Britain and promoting our suites in Aberdeen, Birmingham and Glasgow as the ideal base for a visit.

“Suites are particularly suited to the Arabian market as families tend to travel together. With a suite they can have accommodation that will easily sleep a family of up to six, with their own living room, bathrooms, kitchen and dining facilities.

“It is particularly important for us to actually be at the Arabian Travel Market to meet with people, because relationships are so important. To do business you have to be known and trusted – you cannot do that without meeting face-to-face.

“Business in the Middle East is still very much conducted on a personal basis. Family travel and accommodation is usually booked through established relationships with travel agents.”

The Arabian Travel Market runs from Tuesday (May 4) to Friday (May 7) in the Dubai International Convention and exhibition Centre. There are more than 2,000 exhibitors taking part.
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