A new name launches on the public relations scene in Aberdeen, Scotland this autumn.
While the business may be new, the man behind it is one of the longest-serving PR professionals in the industry.
After 35 years in corporate communications in the Aberdeen area – the last 24 with his own PR consultancy business – Ken McEwen is embarking on a new venture. While remaining as a non-executive director and consultant to the business he founded in 1984, Ken will now be offering his expertise direct to clients.
The result is a flexible approach to suit your needs:
It has been great to be able to make a difference.
- the comprehensive resources of a full-service agency
- the personal approach of a experienced consultant
- or the perfect combination of each.
"All through my career to date I have been driven by a desire to provide sound advice and solid results for the clients I have worked with," Ken McEwen comments.
"There have been many big, high-profile projects. But I honestly take as much satisfaction from the work we do to help grow and build small and medium-sized organisations, helping them to communicate more effectively.
"I feel really privileged to have been able to make a difference for businesses and organisations and to have been involved with fascinating projects. Now I am looking forwards to opening a new chapter and helping new clients.
"If I was down to my last dollar I would spend it on PR" Bill Gates
Ken McEwen believes that, when market conditions are tough, public relations comes into its own. Bill Gates is quoted as saying: "If I was down to my last dollar I would spend it on PR". Professional public relations can often eke out maximum benefit from the smallest of budgets.As likely to be targeting audiences in the USA, Norway, the Middle East, Asia, or Australia, as the UK.
"Continuing with the PR consultancy I founded and also working on my own behalf as a consultant, means that I can offer potential clients the best possible solution – whether that be a comprehensive corporate communications solution backed by a major agency, or a more personal consultancy approach."Fascinating projects – handling the world's media for Project Urquhart at Loch Ness
Assignments range from a one-off press release, or editing assignment, through to developing and implementing a communications strategy
Ken McEwen's new partnership will offer a full range of public relations, public affairs and corporate communications services – from a one-off press release, or editing assignment, through to developing and implementing a communications strategy.
All this is backed by access to specialist marketing, advertising, design, multimedia, presentation, exhibition and event management services.