It depends on whether it is a logical element in your PR strategy. Social media, like Twitter, Facebook business pages, Google+, YouTube, Flickr and similar, can be excellent means of spreading your message and building loyalty. Social media can also drive traffic to your website. We have demonstrated the power of social media, with one campaign building a loyal audience in 45 countries around the world. It is a powerful opportunity for many businesses, but the content has to be good. Which is where we come in.