It depends on whether it is a logical element in your PR strategy. Social media, like Twitter, Facebook business pages, Google+, YouTube, Flickr and similar, can be excellent means of extending the reach of your message, driving traffic to your website. But, your social media programme will only be as good as your content. Which is where we come in. We have demonstrated the power of social media, with one campaign building a loyal audience in 45 countries around the world.